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Computer-Mediated Marketing Strategies - Social Media and Online Brand Communities (Hardcover)
Loot Price: R5,590
Discovery Miles 55 900
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Computer-Mediated Marketing Strategies - Social Media and Online Brand Communities (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 10 - 15 working days
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For years, technology has been the impetus for progress in various
processes, systems, and businesses; it shows no sign of ceasing
further development. The application of technology-driven processes
in promotionally-oriented environments has become more and more
common in today's business world. Computer-Mediated Marketing
Strategies: Social Media and Online Brand Communities brings
together marketing approaches and the application of current
technology, such as social networking arenas, to show how this
interaction creates a successful competitive advantage. Focusing on
qualitative research, various technological tools, and diverse
Internet environments, this book is a necessary reference source
for academics, management practitioners, students, and
professionals interested in the application of technology in
promotionally-oriented processes.
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