Computer-Mediated Marketing Strategies - Social Media and Online Brand Communities (Hardcover)

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	October 2014
Editors:	Gordon Bowen • Wilson Ozuem
Dimensions:	229 x 152 x 33mm (L x W x T)
Format:	Hardcover
Pages:	313
ISBN-13:	978-1-4666-6595-8
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4666-6595-5
Barcode:	9781466665958

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