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Computer-Mediated Marketing Strategies - Social Media and Online Brand Communities (Hardcover) Loot Price: R5,408
Discovery Miles 54 080
Computer-Mediated Marketing Strategies - Social Media and Online Brand Communities (Hardcover): Gordon Bowen, Wilson Ozuem

Computer-Mediated Marketing Strategies - Social Media and Online Brand Communities (Hardcover)

Gordon Bowen, Wilson Ozuem

Series: Advances in Marketing, Customer Relationship Management, and E-Services

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Loot Price R5,408 Discovery Miles 54 080 | Repayment Terms: R507 pm x 12*

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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

General

Imprint: Idea Group,U.S.
Country of origin: United States
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Release date: October 2014
Editors: Gordon Bowen • Wilson Ozuem
Dimensions: 229 x 152 x 33mm (L x W x T)
Format: Hardcover
Pages: 313
ISBN-13: 978-1-4666-6595-8
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4666-6595-5
Barcode: 9781466665958

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