This book combines the analytic principles of digital business and
data science with business practice and big data. The
interdisciplinary, contributed volume provides an interface between
the main disciplines of engineering and technology and business
administration. Written for managers, engineers and researchers who
want to understand big data and develop new skills that are
necessary in the digital business, it not only discusses the latest
research, but also presents case studies demonstrating the
successful application of data in the digital business.
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