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Content Chemistry - The Illustrated Handbook for Content Marketing (Paperback, 6th Edition)
Loot Price: R730
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Content Chemistry - The Illustrated Handbook for Content Marketing (Paperback, 6th Edition)
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" The most practical book ever written about modern digital marketing"
- Jay Baer. The result of thousands of conversations about web
marketing with hundreds of companies, this illustrated handbook is a
compilation of the most effective advice about... - Practical
approaches to search engine optimization, social media, and email
marketing - The social, analytical, and creative aspects of modern
marketing - The theory and practice behind content marketing -
Analytics tips for ongoing marketing optimization and improvements This
6th edition has been updated to reflect new technologies and marketing
trends. "Andy Crestodina is our go-to person for all things content
marketing. In Content Chemistry, Andy teaches you exactly what you need
to know." -- Adam Franklin & Toby Jenkins, authors, Web Marketing
That Works "I consider myself pretty savvy when it comes to content
marketing, but Andy Crestodina proved me wrong. Not only did I learn a
ton from reading Content Chemistry, it sits on my desk and I refer back
to it nearly daily. It's required reading for everyone who works for
Arment Dietrich." -- Gini Dietrich, CEO, Arment Dietrich, author, Spin
Suck
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