Content Chemistry - The Illustrated Handbook for Content Marketing (Paperback, 6th Edition)

" The most practical book ever written about modern digital marketing" - Jay Baer. The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is a compilation of the most effective advice about... - Practical approaches to search engine optimization, social media, and email marketing - The social, analytical, and creative aspects of modern marketing - The theory and practice behind content marketing - Analytics tips for ongoing marketing optimization and improvements This 6th edition has been updated to reflect new technologies and marketing trends. "Andy Crestodina is our go-to person for all things content marketing. In Content Chemistry, Andy teaches you exactly what you need to know." -- Adam Franklin & Toby Jenkins, authors, Web Marketing That Works "I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It's required reading for everyone who works for Arment Dietrich." -- Gini Dietrich, CEO, Arment Dietrich, author, Spin Suck

General

Imprint:	Orbit Media Studios, Inc
Release date:	October 2022
Authors:	Andy Crestodina
Dimensions:	254 x 202 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	376
Edition:	6th Edition
ISBN-13:	978-1-73204-658-0
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-73204-658-1
Barcode:	9781732046580

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