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Achieving Business Competitiveness in a Digital Environment - Opportunities in E-commerce and Online Marketing (Hardcover, 1st ed. 2022)
Loot Price: R4,042
Discovery Miles 40 420
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Achieving Business Competitiveness in a Digital Environment - Opportunities in E-commerce and Online Marketing (Hardcover, 1st ed. 2022)
Series: Contributions to Management Science
Expected to ship within 12 - 17 working days
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The COVID-19 pandemic has been a very strong reminder that the
future economic development of any country is more than ever
influenced by its ability to ramp-up digital competitiveness.
Consequently, enterprises were pushed to assess and develop the
possibilities offered by e-commerce and online marketing tools. In
this book, experts outline the prerequisites for such online
marketing competitiveness and compare the current level of digital
marketing competitiveness in Europe by using publicly available
macro and micro-level data. The authors present their analyses and
recommendations including interviews with over 125 online marketers
and e-commerce specialists and present the lessons from
digitalization of over 600 SMEs.
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