Digital Transformation in Business (theory/practice) (Hardcover, New edition)

In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on "Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book

General

Imprint:	Peter Lang Ag
Country of origin:	Switzerland
Release date:	March 2020
First published:	2020
Editors:	Natalie Bartholomaus • Muge Klein • Ela Sibel Bayrak Meydanoglu • Riza OEzturk
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	188
Edition:	New edition
ISBN-13:	978-3-631-81718-6
Categories:	Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	3-631-81718-5
Barcode:	9783631817186

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