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Books > Business & Economics > Business & management > E-commerce
Knowledge, Groupware, and the Internet details the convergence of modern knowledge management theory and emerging computer technologies, and discusses how they collectively enable business change and enhance an organization's ability to create and share knowledge. This compendium of authoritative articles explains the relationship between knowledge management and two major technologies enabling it: Groupware and the Internet. These critical technologies help an organization evolve from individual to group knowledge, quickly make tacit knowledge explicit, and enable people to use and apply this knowledge. Knowledge, Groupware and the Internet helps readers understand how to unite the people and technologies that define effective knowledge management.
As e-business grows around the world, there is an increased need for resources that assist in the understanding of the key aspects and implications related to these technologies. The research that is being done now will be the cornerstone of not only e-business, but business in general for years to come. Transformations in E-Business Technologies and Commerce: Emerging Impacts is both a snapshot of e-business as it is today and a window into the many developments already underway. In some cases, it is a forecast of areas yet to be developed. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.
Competition policy debates on digital platform markets are often premised on the idea that market fragmentation and the standard forces of competition and entry may provide a potential solution to excessive concentration and market power. In this work, Francesco Ducci provides readers with a different perspective based on the theoretical lens of natural monopoly. Ducci explores this framework through the development of three case studies on horizontal search, e-commerce marketplaces, and ride-hailing platforms, investigating the strength and limit of potential (and often heterogeneous) sources of natural monopoly at play in each industry. Building on these case studies, the book then derives from the application of the natural monopoly framework general policy implications for digital industries by identifying the respective institutional flaws and shortcomings of ex ante and ex post approaches to market power as one of the central challenges in digital platform markets.
If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operational approach. You'll learn the answers to questions you're likely to encounter in the first 18 months of operation, with information that Samet has shaped and tested over several years in the industry. This book is ideal whether you intend to be a one-person task force or work with dozens of agents and analysts. Use both a portfolio and behavioral approach to analyzing and optimizing losses Learn about your customers to determine if they can and will meet obligations Build an RMP team for payment risk operations, analytics, and decision automation Use linking mechanisms and velocity models to detect unusual activity among your customers Design system and data architecture to facilitate your activity analysis Implement the decision and loss-reduction mechanisms you need to act on your findings
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essential guide to marketing and building your business on Instagram - today's hottest social media platform While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to: *Leverage Instagram to build and strengthen your business or personal brand*Design an effective marketing plan for the platform*Sell directly on Instagram with Shop-able posts*Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
The how-to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months. Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running?or how to turn it over quickly and profitably so they can move onto their next start-up or retire. * Gives budding entrepreneurs everything they need to build and sell a profitable online business * Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more * Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.
There is no shortage of strategic reasons for taking partnering seriously in today’s converging and colliding marketplace. However, there certainly is a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. It identifies the value that effective partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world. A powerful series of insights into one of the major issues of our time: how to create a partnership that generates innovation and other key advantages. Original, perceptive, wise and easy to read. –Dr Charles Hampden-Turner, Cambridge University, Judge Institute of Management Studies Deering and Murphy have written with great clarity and insight on a difficult subject. Partnering will continue to grow in importance as firms shrink in size and look outside their boundaries for some of their critical resources. This book offers clear and practical guidelines for the manager who has to grapple with the multilevel and multicultural complexities of the partnering process. I highly recommend it. –Max Boisot, Snider Center for Entrepreneurial Research, Wharton Business School
Reminiscences d'un trader de Wall Street est deux livres en un. D'une part, c'est un recit inspire de ce qu'il faut pour reussir a Wall Street et, d'autre part, c'est un guide de l'initie pour l'utilisation de l'analyse technique afin de faire des trades rentables, aujourd'hui. Tradez d'une facon plus professionnelle, en apprenant: Plus de 50 regles pour gagner de l'argent sur les marches, Comment eviter les erreurs de debutant, Comment eviter les pieges emotionnels qui conduisent a des pertes importantes, Les principes de base pour generer des rendements constants, Les outils et les indicateurs essentiels utilises par les pros, Comment placer des ordres sur le marche, pour entrer et sortir de maniere effective et efficace, Des strategies de negociation prouvees, La Gestion des risques pour preserver votre capital, Comment preparer votre esprit et vos transactions, Comment tenir un journal de vos activites de trading, Comment etre discipline, Des listes de regles faciles a suivre, pour trouver des trades rentables. Ninette Denise Uzan-Nemitz a concu une version moderne du "Reminiscences of a Stock Operateur," detaillant les difficultes de ses debuts dans une maison de courtage sans scrupule et le chemin parcouru jusqu' au triomphe de fonder son propre fonds de gestion alternative (hedge fund) a Wall Street. Loin de se vanter de son parcours, elle detaille des philosophies gagnantes, des strategies et des disciplines que n'importe qui peut utiliser pour commencer a negocier et reussir en tant que trader. Elle a ete decrite dans le Boston Globe, le Tokyo Shimbun et Playboy. Son histoire est une inspiration pour tous ceux qui veulent prendre le controle de leur destinee financiere.
In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: * How they got started, what worked then and what works now * The importance of building a community and how to use data * When to consider going multichannel * Why you need a bulletproof brand * Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues.
Praise for EMAIL MARKETING by the NUM8ERS "At last--a book that marketers can use to gain real respect
from CFOs and CEOs who care about the bottom line. Baggott, author
of the award-winning blog 'Email Marketing Best Practices, '
clearly explains how to make your campaigns perform measurably
better. The secret's in your test results." "Despite its proven power, email marketing receives a fraction
of the attention given to other, fancier media. This week you'll
probably hear far more about mobile videocasting (or some such
fashion) than you will about email marketing. You can help correct
this imbalance by reading this book." "Baggott's wonderful new direct marketing book is loaded with
practical advice and recommendations from some of the best minds in
the industry. Email Marketing by the Numbers should be read by
everyone in the industry who wants to profit from acquiring and
retaining customers." "Amidst the confusion and changing landscape of the Web, Baggott
is one of the clear thinkers who can cut through the hype and help
you understand how to drive revenues through the use of marketing
technology." "Baggott is the ultimate Web 2.0 entrepreneur who takes Email
2.0 to a new level. In Email Marketing by the Numbers, he gives
marketers instructions for creating one-to-one conversations with
prospects and customers. This book should be on the desk of
everymarketer in every company, big or small."
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT is the ultimate driver′s manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http: //tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed
Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That's exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of the new data economy.
Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensive resources guide
This title presents a fast track route to mastering the trends and technologies that underpin the development and expansion of e-finance. It covers the key areas of IT and internet technologies, as well as competitive trends in the world of banking and the development of existing as well as new banking products that internet technologies have encouraged. It features examples and lessons from some of the world's most successful businesses, including SWIFT (Society for Worldwide Interbank Financial Telecommunications), the GSTPA (Global Straight Through Processing Association), BOLERO (Bills of Lading Electronic Registry Organisation), as well as ideas from the most innovative companies, including Citicorp, State Street and Charles Schwab. It includes a glossary of key concepts and a comprehensive resources guide. |
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