This concise book shows you how experiential learning can be used to overcome the challenges posed in applying and delivering information technology (IT) to your business needs through an innovative, game-based approach. Technology innovations and evolving business models are part of a rapid change that is forcing corporate and management professionals to learn, deploy, and adopt IT in new ways in order to maintain a competitive advantage. Many are doing this through experiential learning. You'll begin by reviewing the basics of experiential learning and its relevance to IT, followed by six chapters that apply the hands-on concept through various scenarios. Make IT Through Experiential Learning one of your valued resources today. What You'll Learn: Innovative and proven IT-related application scenarios Generic management and leadership skill development Guidance for applying the learning methods for generating extraordinary results over conventional methods Who This Book Is For: IT professionals, higher education students, and those engaged in training and organizational development.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies including Amazon, Apple and Google have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

How did openness become a foundational value for the networks of the twenty-first century? Open Standards and the Digital Age answers this question through an interdisciplinary history of information networks that pays close attention to the politics of standardization. For much of the twentieth century, information networks such as the monopoly Bell System and the American military's Arpanet were closed systems subject to centralized control. In the 1970s and 1980s however, engineers in the United States and Europe experimented with design strategies to create new digital networks. In the process, they embraced discourses of 'openness' to describe their ideological commitments to entrepreneurship, technological innovation, and participatory democracy. The rhetoric of openness has flourished - for example, in movements for open government, open source software, and open access publishing - but such rhetoric also obscures the ways the Internet and other 'open' systems still depend heavily on hierarchical forms of control.

How did openness become a foundational value for the networks of the twenty-first century? Open Standards and the Digital Age answers this question through an interdisciplinary history of information networks that pays close attention to the politics of standardization. For much of the twentieth century, information networks such as the monopoly Bell System and the American military's Arpanet were closed systems subject to centralized control. In the 1970s and 1980s however, engineers in the United States and Europe experimented with design strategies to create new digital networks. In the process, they embraced discourses of 'openness' to describe their ideological commitments to entrepreneurship, technological innovation, and participatory democracy. The rhetoric of openness has flourished - for example, in movements for open government, open source software, and open access publishing - but such rhetoric also obscures the ways the Internet and other 'open' systems still depend heavily on hierarchical forms of control.

Georg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erkenntnisse aus dem Technologie-Akzeptanz-Modell und der Flow-Forschung. Anhand einer Internet- und Telefonbefragung in Deutschland uberpruft er sein Modell empirisch. Als Auswertungsverfahren wahlt er den Partial-Least-Squares-Strukturvergleichsansatz (PLS). Abschliessend erarbeitet er Handlungsempfehlungen fur Unternehmen, die uber das Internet internationale Kunden gewinnen und zufrieden stellen wollen.
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The internet was envisaged as a decentralised global network, but in the past 25 years it has come to be controlled by a few, very powerful, centralised companies. Blockchain is a technological paradigm shift that allows secure, reliable, and direct information transfer between individuals, organisations, and things, so that we can manage, verify, and control the use of our own data. Blockchain also offers a new opportunity for humanity to fix some major problems. It can authenticate data, manage its analysis, and automate its use. With better data comes better decision-making. In this way, Blockchain can contribute to solving climate change, reduce voting fraud, fix our identity systems, improve fair trade, and give the poor an opportunity to improve their lives by monetising their (digital) capital. A world built upon peer-to-peer transactions and smart contracts can empower individuals and communities. This book offers a fresh perspective with which to consider this transformative technology. It describes how Blockchain can optimise the processes that run our society. It provides practical solutions to global problems and offers a roadmap to incorporate Blockchain in your business. It offers a blueprint for a better world. Filled with easy-to-understand examples, this book shows how Blockchain can take over where the internet has fallen short.

Electronic Commerce and International Private Law examines the maximization of consumer protection via the consumer's jurisdiction and law. It discusses the proposition that a new connecting factor be used to improve the efficiency of juridical protection for consumers who contract with foreign sellers by electronic means and offers recommendations as to how to amend existing jurisdiction and choice of law rules to provide a basis for the consumer to sue in his own jurisdiction and for the law of the consumer's domicile to apply. The book will be a valuable resource for academics, students and practitioners working in the areas of international private law, electronic commerce law and consumer law.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning.
In this book, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.
At 29, Ohanian has come to personify the dorm-room tech entrepreneur, changing the world without asking permission. Within a couple of years of graduating from the University of Virginia, Ohanian did just that, selling reddit for millions of dollars. He's gone on to start many other companies, like hipmunk and breadpig, all while representing Y Combinator and investing in over sixty other tech startups. WITHOUT THEIR PERMISSION is his personal guidebook as to how other aspiring entrepreneurs can follow in his footsteps.

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

It is beneficial for businesses to have a great website. However, many enterprises have the problem of maintaining a website that also turns a profit. Only a few have succeeded in finding a business model that supports profitable growth on the internet in a sustainable way. This is a practical companion for making the right business model choices in a digital, networked and mobile world.

Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way forward for the next ten years.

Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Advances in automation for electronic commerce require improved understanding and formalization of the objects, processes, and policies of commerce itself. These include business objects such as bills of lading and contracts; processes such as workflows and trade procedures; and policies covering such problems as contract or procedure validation and strategic behaviour. This book is about theory, formalization, and proof-of-concept implementation of these and related matters. In addition to presenting state-of-the-art results, the book places this work in the context of nearly twenty years of developments in formal modelling for electronic commerce. A comprehensive bibliography and index are provided.

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn.

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology companies such as iflytek, JD.com, IBM and Amazon. A wide range of commercial fields are covered ensuring a comprehensive research on the topic of digital economy, for example Shanghai Center (Construction Management), PPDai(Finance), 3Dmed(Precision Medicine), Children's Hospital of Shanghai(Medical Service), First Respond (First Aid Service) etc. All cases are presented based on field studies as well as in-depth interviews and are followed by thought-provoking case analysis, which can help readers to better understand the cases from different perspectives. Readers can use this book as a good reference to address challenges and capture opportunities in the context of ever growing digital economy.

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text "Digital Marketing: a Practical Approach," this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios.

The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area.

Topics covered in this book include:

• Social networking
• Consumer reviews
• Social service and support
• Real-time social media marketing
• Blogging
• Viral marketing and influencers
• Advertising on social media

And much more.

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An Introduction to Social Media Marketing" is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Drawing on wide-ranging contributions from prominent international experts and discussing some of the most pressing issues facing policy makers and practitioners in the field of payment systems today, this volume provides cutting-edge perspectives on the current issues surrounding payment systems and their future. It covers a range of continually important topics, including: the form payment systems might take in the future the risks associated with this evolution the techniques being deployed to assess these risks and the implications these risks have for the respective roles of the public and private sector. Produced in association with the Bank of England, this book is fascinating reading for practitioners and policy makers in the field of payment systems, as well as students and researchers engaged with the economics of payments and central banking policy.

In Click and Grow Rich, readers discover the 9-step proven formula for creating a wildly successful online business. The unsettling truth is that 95 percent of all businesses fail within the first two years or keep the owner chained to it like a dead-end job. Click and Grow Rich helps readers create true personal freedom in their lives by learning Brett Fogle and E. Daniel Miller's unique MP5MS2 formula that they used to generate millions in online sales. It also shares how anybody can implement this simple process to create a successful money-making online business. Click and Grow Rich is useful for readers in all walks of life, whether they just want to earn extra money, quit a job, or build an enormously profitable online business that can be sold later. Click and Grow Rich helps people worldwide take control of their financial future by sharing these simple success principles and giving them a 'playbook' for success on how to achieve financial freedom in their lives. Much more than a book of 'strategies,' this is a rallying cry to join the #FREEDOMFIGHTER movement, achieve true time and money freedom, and live life on one's own terms.

This book describes research performed in the context of trust/distrust propagation and aggregation, and their use in recommender systems. This is a hot research topic with important implications for various application areas. The main innovative contributions of the work are: -new bilattice-based model for trust and distrust, allowing for ignorance and inconsistency -proposals for various propagation and aggregation operators, including the analysis of mathematical properties -Evaluation of these operators on real data, including a discussion on the data sets and their characteristics. -A novel approach for identifying controversial items in a recommender system -An analysis on the utility of including distrust in recommender systems -Various approaches for trust based recommendations (a.o. base on collaborative filtering), an in depth experimental analysis, and proposal for a hybrid approach -Analysis of various user types in recommender systems to optimize bootstrapping of cold start users.