This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other relevant technologies. This book contains the expertise Gotz G. Wehberg has amassed over 20 years as a senior partner in a leading consulting company, working across industries and with globally recognized clients, advising on digitization. In it, he explains the scientific roots of digital supply chain management such as holism, cybernetics, self-organization and evolutionary theory to inform a deep understanding that can drive a supremely innovative strategy for Industry 4.0. Beyond strategy, Wehberg introduces the practical tools and technologies used in supply chain modelling, for example, sensors, big data, artificial intelligence and the Internet of Things, as well as a reference framework that categorizes the technologies, together with the latest concepts and tools, such as DDMRP, predictive S&OP, pattern recognition, autonomous logistics and Lean. This framework supports decision making for developing supply chains in an end-to-end and cross-functional fashion, providing clear guidance for executives and managers on how to design supply chains for the future.

Dive straight into hot Fire phone features you won't find in any other device - like Firefly, Mayday, and Dynamic Perspective - with this concise hands-on guide. You probably already know how to make calls, text, and take photos with Amazon's new phone, but where it really shines is in innovative features you've never even seen before. This intuitive, easy-to-follow book opens a world of possibilities with the Fire phone, right out of the box. Instantly identify and order just about any product with Firefly - from DVDs, CDs, and books (or their electronic equivalents) to nearly anything else with a barcode Use Mayday to get live, hands-on tech support and customer service right on your phone Immerse yourself in 3D games, maps, and apps with the Dynamic Perspective sensor system Navigate easily with new one-handed (and no-handed!) gestures found only on Fire phone

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operational approach. You'll learn the answers to questions you're likely to encounter in the first 18 months of operation, with information that Samet has shaped and tested over several years in the industry. This book is ideal whether you intend to be a one-person task force or work with dozens of agents and analysts. Use both a portfolio and behavioral approach to analyzing and optimizing losses Learn about your customers to determine if they can and will meet obligations Build an RMP team for payment risk operations, analytics, and decision automation Use linking mechanisms and velocity models to detect unusual activity among your customers Design system and data architecture to facilitate your activity analysis Implement the decision and loss-reduction mechanisms you need to act on your findings

Das Verstandnis des einstigen Modewortes "E-Commerce" hat sich verschoben. Nicht langer stehen vage Prognosen im Mittelpunkt. Der vorliegende Band unterzieht die Potenziale des Technologieeinsatzes und ihrer nachhaltigen oekonomischen Verwertung einer realistischen Analyse. Namhafte Wissenschaftler und Praktiker geben einen UEberblick uber die aktuelle Forschung sowie Anwendungen in den Bereichen Netze, Markte, Dienste und Technologien. Dabei werden die Moeglichkeiten der Umsetzung innovativer wissenschaftlicher Ansatze in die Praxis, aber auch des Transfers praxisrelevanter Problemstellungen in die Forschungslabors sowohl aus oekonomischer als auch aus informationstechnischer Sicht beleuchtet.

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

"Optimize" is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

"Optimize" provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success

"Optimize" offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, an organization can create new and innovative ways to service customers or to do business with suppliers and make itself a leader in its field. This capability relies on a successful strategy that integrates the enterprise. Enterprise Systems Integration, Second Edition continues to provide you with the business insight and the technical know-how that ensures successful systems integration. The book combines the perspectives, knowledge, and experience of more than 70 experts in the various areas that involve enterprise integration. Their expertise ranges from hands-on experience with technology and project management to the higher-level issues of business and management strategy. Each chapter examines an issue or technology relevant to today's enterprise. Collectively, these chapters span the range of enterprise computing and systems integration. Once armed with the strategy and technologies, you must successfully deploy ERP systems within budget and on time. In addition, you must be able to integrate them into the rest of the enterprise. Still, ERP software does not make up the full picture of today's enterprise. Legacy systems, e-commerce and other Web-based systems, client/server applications, networks and communications systems, data warehousing, and integrated databases enter into the mix. Enterprise Systems Integration, Second Edition paints a comprehensive picture of the technologies that comprise today's enterprise and shows you how to make them work together.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource - data - can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation's customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.

The former Amazon executive who launched and scaled Amazon Marketplace gives business leaders the ultimate playbook on how to "think like Amazon" to succeed in the digital age. "What would Jeff do?" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive-and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. The secret is recognizing that Jeff Bezos and Amazon have a remarkably consistent way to approach and meet challenges, new markets, and growth. Think Like Amazon reveals how Amazon achieves results and thinks about its business. Readers can explore the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Leaders will learn specific game-changing strategies that made Amazon stand out in a crowded digital world. They'll discover actionable ideas to transform a culture and a business to digital and become the kind of platform company that customers obsess over. Rossman also offers insight into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.

E(lectronic)- und M(obile)-Learning: das Lernen und Lehren mittels Informations- und Kommunikationstechnologien wird bereits in vielen Bereichen erfolgreich eingesetzt. In (Hoch)schulen sowie in der beruflichen Aus-, Fort- und Weiterbildung von Auszubildenden bis hin zu Top-Managern. Dieser Sammelband beschreibt den Status Quo und aktuelle Projekte. Er identifiziert und analysiert wichtige E-Learning-Trends und zukunftsgerichtete Entwicklungen.

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Der Einsatz von Software-Agenten zur Koordination wirtschaftlicher Prozesse und auf elektronischen Marktpl tzen ist Kernthema dieses Buches. Dabei werden Potenziale und Chancen, Anwendungen und Prototypen, aber auch Herausforderungen, Grenzen und Risiken der Agententechnologie f r den Einsatz aufgezeigt. Theoretische Grundlagen und Beispiele aus Projekten und deren Konzepte dienen als Basis f r die Realisierung eines eigenen agentenbasierten Markplatzes in Java. Im Vordergrund stehen daher praktische Ans tze zur Realisierung wirtschaftlicher Mechanismen und deren Implementierungen in eigenen Software-Agenten.
Die beigef gte CD enth lt eine eingeschr nkte Lizenzversion des kommerziellen Agentensystems "Living Agents Runtime System" sowie die im Buch beschriebenen Java-Klassen.

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

This book is about - but not only about - Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business.

Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster.

The rapid spread in Napster's popularity has made many businesses sit up and notice. And it wasn't just because of the court room battles highlighted by the media every day. Some estimates put the peak number of Napster users at around 58 million. Hard to ignore the cries of the masses. Through the aftermath of those bloody court rooms, Napster has left a lasting impact on the future of e-business. This legacy affects more than music and record companies. In irresistible forces, Trevor Merriden shows how all businesses who have an interest in the Internet should pay attention. The influence on business of file sharing and peer-to-peer technology will be profound in the years ahead.

For e-commerce to work and be implemented successfully, specific skills and knowledge are required - in the fields of information and communications technology (ICT) and business and marketing management in particular. Research in South Africa indicates a growing need for training in managing e-commerce. This book attempts to train people in understanding the ICT principles that underlie e-commerce and e-commerce management against the background of this need, in a disciplined and dedicated way that aims to satisfy specific business needs and meet objectives.

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users' needs in developing countries in key areas, such as agriculture and education. The authors discuss how this framework can be utilized by businesses, governments, and consumers to accelerate economic growth and overcome information and communication barriers. By examining the ways in which cloud computing can drive social, economic, and environmental transformation, readers gain a nuanced understanding of the opportunities and challenges these technologies offer. The authors also provide an authoritative and up-to-date account of big data's diffusion into a wide range of developing economies, such as Brazil and China, illustrating key concepts through in-depth case studies. Special attention is paid to economic development in the context of the new Sustainable Development Goals formulated by the United Nations, introducing readers to the most modern standard of economic evaluation. Students of information management, entrepreneurship, and development, as well as policy makers, researchers, and practitioners, will find Big Data and Cloud Computing for Development an interesting read and a useful reference source.

Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen uber den Einsatz ausgewahlter Online-Marketing-Instrumente. Hier schliesst das Kompendium zu Konzepten, Instrumenten, Umsetzung und Controlling des Suchmaschinen-Marketings eine Lucke. Fur die 2. Auflage wurde der Inhalt durchgesehen, korrigiert, an vielen Stellen vertieft und den rapiden Veranderungen der Praxis angepasst. Ferner ist eine aktuelle Fallstudie zu Innovationen im Suchmaschinen-Marketing eingeflossen."

Competition policy debates on digital platform markets are often premised on the idea that market fragmentation and the standard forces of competition and entry may provide a potential solution to excessive concentration and market power. In this work, Francesco Ducci provides readers with a different perspective based on the theoretical lens of natural monopoly. Ducci explores this framework through the development of three case studies on horizontal search, e-commerce marketplaces, and ride-hailing platforms, investigating the strength and limit of potential (and often heterogeneous) sources of natural monopoly at play in each industry. Building on these case studies, the book then derives from the application of the natural monopoly framework general policy implications for digital industries by identifying the respective institutional flaws and shortcomings of ex ante and ex post approaches to market power as one of the central challenges in digital platform markets.

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Revolutionize your business with the power of marketplaces In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you'll learn: How to turn the marketplace model into your business' competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth - permanently.