A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Fiona Pullen, owner of The Sewing Directory, covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters. Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. Every chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals including Debbie Shore, Torie Jayne and Laura Strutt.

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. It's ideal for search specialists, webmasters, and search marketing managers. * Get in-depth coverage of a vital topic that isn't covered in detail elsewhere * Manipulate and correlate different data sets to provide accountable and actionable analytics * Learn the difference between macro, micro, value, and action metrics * Use site audit results to further optimize a page, site section, or the entire site * Provide metrics to help sell the value of search to executives in your company

In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about, or you're armed with a business degree, Ewen's upbeat and accessibly written Million-Dollar Blueprint will help you: --Find out who's buying what and develop lucrative solutions to meet market needs --Grab and keep the attention of prospective buyers with irresistible offers --Create a follow-up system of additional offers to boost income and grow your business --Automate your business so you can enjoy the ultimate rewards of profits, time, and leisure --Duplicate your business(es) to multiply your total income

Einleitung.- I. Web 2.0 = Kommunikation 2.0?.- Web 2.0 - Einfluss auf Kommunikation und Marke.- Mehr gewinnen als verlieren.- Einfluss auf Mitarbeiter und einzelne Geschaftsbereiche.- Der Faktor Vertrauen.- Kommunikationsqualitat in sozialen Medien als Unternehmenskultuelement.- Chancen und Risiken im Unternehmenseinsatz.- Bildkommunikation - Visualisierung von Brands.- II. Social Media in der Praxis.- "In drei Jahren weg von der E-Mail" - Wie kunftig in Unternehmen kommuniziert wird.- Social Security - Gefahren auf Facebook & Co.- Social Media @ IT Governance.- Analyst Relations im Web 2.0-Zeitalter.- Social Media: "... we can't rewind we've gone too far...".- Im Web 2.0-Zeitalter mussen Unternehmn selbst zu Medien werden.- Social Media Measurement.- Appendix 1: Branchenbeispiele.- Abhangigkeit von Branchen.- IT-Services / System-Integration.- Social Media in pharmazeutischen Unternehmen.- Appendix 2: Internaitionale Entwicklungen.- Im Social Web der Mitte.- Die Autoren.- Index.

Marketing has always been about "me": "my" brand, "my" product, "my" company. It's "inside out." Digital marketing should be radically different. It should start with your customers and prospects. What do "they" need? What do "they" care about? What will "they" volunteer to spend their precious time with? "That's Outside-In Marketing. "It's harder -- but it works. "Your #1 challenge: what content to provide? "You're up against new gatekeepers. Google decides when your message gets shown. Facebook decides when it hits someone's stream. Above all, "your customers" decide whether and when they'll hear, read, watch, or share it. "Big Data tools can help you consistently choose the right content. "In"Outside-in Marketing," two world-class practitioners help youuse Big Data to create powerfully effective content market strategies. IBM's James Mathewson and Biznology's Mike Moran reveal how to use Big Data to unlock unprecedented customer insight, and create content customers truly want to consume. You'll learn how to infuse search and social media customer data into everything you do, from product development through market research, branding, and messaging. You'll discover how Google and Facebook are using Big Data to decide whether your message will ever appear -- and you'll learn how to anticipate their every move. Mathewson and Moran show how to systematically measure which content is working and which isn't, and quickly optimize your efforts accordingly. The result is the holy grail of marketing: an experience your customers value, even "welcome.".. an experience" that builds relationships, brands, and profitable sales."

Information technology has become a constant presence in contemporary life, infiltrating community, business and state affairs. This book discusses the uses and problems of IT in both developing and advanced countries, focusing on the ways in which IT changes society without neglecting the problematic aspects of the Internet revolution such as computer crime and the lack of professionals with computer literacy, particularly from a developing country's perspective. It examines such issues as the characteristics of network economies, connectivity pricing, Internet access, regulation, changes in supply chains, IT gaps between supply and demand, productivity increases, and the digital divide. Emanuele Giovannetti, Mitsuhiro Kagami and Masatsugu Tsuji have gathered together a group of international experts in economics and trade who discuss the impact of this revolution globally, looking at countries or regions including the UK, EU, Central and Eastern Europe, USA, Japan, India, South Africa, Singapore, Malaysia, Thailand and China.

Russel Cooper and Gary Madden The present volume analyses the frontiers of broadband, electronic and mobile commerce markets. High-capacity and intelligent mobile telecommunication net works have resulted in new services, such as SMS and Internet banking. Growth in mobile Internet network infrastructure and subscription has provided a base for the development of e-commerce. Accordingly, recent research on broadband net works is forward-looking, e. g., forecasting Internet telephony adoption and the structure of future retail markets. The broadband regime brings with it concerns of identifying appropriate standards and delivery for universal service. Regulation and pricing are matters of importance as well as appropriate investment decisions within a market of ongoing innovation. The volume is divided in five parts: e-commerce business models; network technology and productivity; demand and pricing; market growth, regulation and investment; and issues related to the development imperative. The structure of the volume is guided by the basic themes considered at the International Telecommu nications Society's Asia-Australasian Regional Conference "Mcbusiness, E commerce and the Impact of Broadband on regional Development and Business Prospects," which took place in Perth Western Australia on 22-24 June 2003. The volume contains a selection of papers presented at this conference as well as four additional invited papers, commissioned to augment the volume. The invited pa pers are authored by Jerry Hausman (Chapter 1), Jeffery Bernstein and Charles Zarkadas (Chapter 6), M. Ishaq Nadiri and Banani Nandi (Chapter 8) and Glenn Woroch (Chapter 13)."

This easy-to-read, jargon free book shows you step-by-step how you can enjoy writing, publishing and marketing your book so that it becomes an enduring bestseller. Written by an established and successful international #1 bestselling author (Dee's second book reached position 150 out of 7 million titles on Amazon and all her books are in the top 100 bestselling books in their category on Amazon several years after being published). Dee sells thousands of books worldwide including in China and America. You'll find practical, effective and powerful tools and tips on every page. The author shares her award winning templates including press releases, book launch invitations, speaker biographies and more so you can create yours effortlessly. You'll find out how you can identify your readers so that your content is appealing and relevant and, your marketing hits the spot every time. You'll discover how to tap into your knowledge and expertise to plan and write compelling content your readers will love. You'll be walked through the design, editorial and layout process so you can create a book that looks and feels attractive, professional and captivating. The publishing process can be a minefield but with Dee Blick's know-how you'll find the best publishing option for your book. She explains the benefits of self publishing, partnership publishing, securing a publishing deal and working with a literary agent - using her own personal insights and experience plus in-depth interviews with fellow authors and publishing professionals. If you find marketing baffling, you won't after reading the 10 clear and comprehensive marketing chapters. You'll learn how to market your book on a zero or shoestring budget using social media and traditional marketing to get phenomenal results. You'll also learn the insider secrets of approaching professional reviewers (shared by a highly esteemed professional reviewer of fiction and non-fiction books) and how to get dozens of genuine five-star reviews on Amazon and other review sites to boost your book sales further still. You'll also find out how to hold a packed out book launch that costs you nothing. With this book, you'll understand exactly how you can make serious money from your bestselling book on a step-by-step basis whether you're writing fiction or non-fiction. The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget gives new authors and established authors everything they need to write a bestseller and sell thousands of books. If there's a book in you, this is the book for you!

Deliver on your digital transformation by learning from the insights and experiences from organizations adapting their approaches to life in the digital world. Business leaders, industry strategists, academics, and policy makers are all scrambling to make sense of digital transformation, and to define strategies for success in our increasingly digital economy. This book provides today's leaders, managers, and practitioners with the tools for understanding, leading, and delivering in the digital age. "What I see here is an excellent survey of the best thinking on Digital Transformation. It's a book I wish I had written." Brad Power, Process Innovator "A clear and crisply written guide for any manager considering delivering digital transformation who would like a digestible introduction to key technology trends, organisational and social impact as well as a glimpse of the future." Petrina Steele, Equinix "A thoroughly enjoyable read. A great synthesis of many different sources that I'm sure will be an invaluable guide for managers." Richard Sargeant, faculty.ai

The Internet, and all the netcentric innovations that emerge from it, have transformed the workplace and our working lives in a very short time. The net added a window to the world on worker's desks, and made 24 by 7 connectivity to the workplace a reality--blurring the line between work and time off. It triggered new styles of teamwork, new leadership challenges, new modes of communicating, new job roles and employer-employee relationships, and new, alarmingly effective tools for workplace surveillance. The capabilties offered by netcentric technologies might seem to eliminate completely the need for a physical workplace, but the workplace remains, partly because the virtual, and in fact, the physical appearance of a typical office looks about the same. Nevertheless, the psychological characteristics of the workplace have changed considerably. Workers, from the mail room clerk to the CEO, are learning new skills--to employ on the net's power but avoid the egregious blunders that the net so dramatically amplifies. In The Internet in the Workplace, Patricia Wallace demonstrates how netcentric technologies touch every kind of workplace, and explores the challenges and dilemmas they create. Patricia Wallace is Director, Information Technology and Distance Programs at the Center for Talented Youth, Johns Hopkins University. Wallace's background and career span the disciplines of information technology, psychology, education, and business. Her recent book, The Psychology of the Internet (Cambridge, 1999) has been translated into nine languages. Wallace's work has been featured often in the media, including MSNBC, CNN, ABC News, the BBC, NPR, USA Today, and the Washington Post.

Earn Money Online Mastering Niches Do not believe those stories of people who, from night to day, become millionaires thanks to effortless online businesses. Although, sporadically, a combination of luck and talent could be that this case becomes a reality, on most occasions these stories are mere exaggerations of the reality perfectly wrapped in an attractive sales letter with the single intention of selling a product. The reality is that any business, including an online business requires time, patience, effort, and economic investment. By now, you should choose between becoming an online millionaire (something that rarely occurs) to infiltrate a mass market and with all security lost plenty of time and money in exchange a few cents; or focusing your efforts on a market niche that will not make you a millionaire but will guarantee you the opportunity of earning a more than decent salary without having to compete with the large companies specialized in mass markets. A niche market is not other thing but a small group of clients that search for a specific product or service that no one, or basically no one, is able to offer. Identifying that need in the market and exploiting it will guarantee you safe clients with a minimum effort. The best is that you will not have to use tricks to attract clients because those clients are already looking for a product that you will offer and, therefore, clients will come to you. You neither need the brain of a scientist or an inventor to develop innovative products, you simply need to give a new focus or twist to an existent product or trend. Identifying market niches is an art that requires an elevated degree of analysis and certain practice to know your future clients and possible competitors. That will require time but, in the long term, you will feel rewarded. Once you identify and establish your first niche, it will be relatively easy to identify others and earn more money. Convince yourself: focusing your efforts on a niche is the fastest and safest way to establish an online business; guaranteeing a constant flow of cash and avoiding a considerable number of deceptions. In "How to Find a Niche Market... And Make Money," you will find a number of guidelines, tips and ideas that will help you to open your mind to the niche that surround you; teaching you how to analyze your competitors; how to attract online traffic; how to receive the visits of the search engines; and how to know the needs of your future clients to offer an unique and tailor-made product that will convert you into an expert in market niches.