Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

This groundbreaking book introduces the application of statistical methodologies to e-Commerce data
With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.
This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research.
Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWordsand related marketing technologies.The Definitive Guide toGoogle AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to theplatformsarecovered in detailaccount setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more.Learn totake fulladvantage of all of the marketingoptions available throughAdWords, including: Geo-targeting, distribution, and placementof ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you'll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage a Google AdWords account How to create and manage tightly focused ad campaigns The technology behind AdWords Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdWords for mobile marketing on smart phones and tablets Who this book is for

Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined inThe Definitive Guide to Google AdWords. Table of Contents SEMand the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertisingand Location Targeting Keyword Strategy Creating Adsand Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analyticsand Actionable Data Testing with WebSite Optimizer

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations' communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers' perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor's positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in both academia and management practice.

Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality.

This opportune book is the first to provide a focus on the interrelationship of these two important topics demonstrating their synergies and providing insight into a new and innovative approach to managing sustainable tourism development. It considers the use of technology to reduce the negative impacts of tourism from both the demand and supply side perspectives. A critical review of a range of cutting edge technologies used by tourists and businesses to assess their usefulness in managing sustainable tourism development from the macro to the micro level is also discussed. It further integrates examples and practical applications to show how ICT can be an invaluable mechanism in the management of sustainable tourism development.

This cutting-edge volume provides a wealth of information on an important yet neglected subject. This book will be invaluable reading for students, researchers, academics and members of the tourism industry looking for new and innovate ways of fostering a more sustainable tourism industry.

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful 'e-Shock', Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace

Wer bereits im Internet "surft" oder dies plant, kommt an diesem ubersichtlichen, kompetenten und gut verstandlichen Nachschlagewerk uber die Internet-Begriffswelt bis hin zum Internet-Slang nicht vorbei."

One of the major problems in the development of virtual societies, in particular in electronic commerce and computer-mediated interactions in organizations, is trust and deception. This book provides analyses by various researchers of the different types of trust that are needed for various tasks, such as facilitating on-line collaboration, building virtual communities and network organizations, and even the design of effective and user-friendly human-computer interfaces. The book has a multi-disciplinary character providing theoretical models of trust and deception, empirical studies, and practical solutions for creating trust in electronic commerce and multi-agent systems.

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI from marketing and sales Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales Stop chasing leads and start attracting clients with amazing marketing and clever ads Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold An invaluable reference and easy to follow guide for real estate agents, loan officers, SaaS and small businessescompeting in the hyper-competitive online environment. The Conversion Code, Second Edition, is also a fantastic resource for sales leaders, marketing managers, business owners and anyone else with a team who is responsible for growing revenue.

"IN The eBay Billionaires' Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it--some at great personal financial risk.In every case, the gamble has paid off.

There are some powerful lessons to be learnedfrom these entrepreneurs, whose experiences truly runthe gamut. In the end, what they all have in common is that they started small--and some have purposely decided to stay that way. You'll quickly discover that eBay success really iswithin your reach, because every person in this bookbegan at the very bottom.

What's more, a number of them have achievedincredible growth in a relatively short period of time, which should motivate you to stop thinking aboutyour idea and get started on the road to becoming amember of this elite club yourself.

Get your highlighters out and fasten your seat belts for a journey that will put you on the road to building your own million-dollar--or perhaps even billion-dollar--eBay business!"
--From the Introduction toThe eBay Billionaires' Club

This volume constitutes the proceedings of the 5th International Conference on E-Technologies, MCETECH 2011, held in Les Diablerets, Switzerland, January 23-26, 2011. Originally 10 papers were selected from a total of 32 submissions. Seven additional papers were included following a second round of reviewing and improvement.The papers in this volume cover topics such as process modeling, organizational transformation, e-Business, e-Government, e-Education, and e-Health.

CRAFT YOUR OWN SUCCESS Whether you're a master crafter, a carpenter, a jewelry designer, or have become passionate about making the best home decor in town, now is the time to go from hobby to full-time business owner. And with million shoppers ready to discover your unique offerings it only makes sense to join the largest, most successful online community of creative entrepreneurs on Etsy (R). Our experts have teamed up with successful shop owners to provide you with Start Your Own Etsy (R) Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, branding, marketing, and managing your store. You'll learn how to: Create listings and marketing plans that attract the right customers Choose keywords and tags design to drive traffic to your shop Pick the right shipping and packaging methods to meet your inventory needs Define your brand with carefully crafted logos, product listings, and images Reach more shoppers with targeted social media and advertising campaigns Create storytelling product listings and professional looking product photos Decide when it's time to turn your part-time hobby into a full-time business venture Plus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you're ready to share your passion for your craft with millions around the world, this guide is for you.

If there's a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel andventure capitalfunding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, communitybuilding, platform options, and productivity challenges of building a successful and profitable web application today. What you'll learn How to define the value your web app will deliver to its users Evangelizing your startup via social mediafrom Twitter to Facebook, from YouTube to your own social network Which web app pricing strategies work, and which don't What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbojumbo What services and web apps exist today to help your startup succeed How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advicecan help your startup succeed. Who this book is for

If you are a software developer (web, desktop, or mobileit doesn't matter) who wants to create successful, revenueproducing web businesses, The Web Startup Success Guide is for you. And if you're just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Table of Contents Introduction: What Was Is Not What IsValue Is the Core of Your StartupSo Many Platforms, So Many OptionsTools and Groups for StartupsMoney: Raise, Manage, MakeSocial Media and Your StartupClarity MattersGetting It DoneSix Wise PeopleWhat's Next?

This is the first book treatment on two "hot button" topics in Information Systems, Computer Science and Education: the application of web technology for educational use. The result is a thorough and highly useful presentation on the confluence of the technical aspects of the Semantic Web and the field of Education or the art of teaching. The book will interest researchers and students in the fields of Information Systems, Computer Science, and Education.

Discover how blockchain will facilitate a new currency that will transcend space and time Largely inspired by The Denationalization of Money by Fredrich Hayek, Money Without Boundaries' ideological foundation is also inspired by economists and thought leaders like Milton Friedman and Irving Fisher, advancements in capital markets over the past 50 years, and the convergence of old and new technologies. Author Thomas J. Anderson explains how blockchain acts as the filter and the glue, making it all possible. Compared with other currencies, blockchain-managed money markets are more straightforward and transparent. It is easier to monitor, understand, and assess the quality of their "full-faith and credit." Money Without Boundaries shows how not only money, but also the process of borrowing and lending, will evolve to be conducted in a 100% trusted, secure, transparent, open architecture environment. Anderson begins with a history of money and discusses the rise of cryptocurrency, concluding with a comparison of decentralized money markets to all other alternatives. Money without Boundaries: - Demonstrates how blockchain technology allows full transparency - Explains how blockchain makes it possible for money to be fully commoditized - Explains how this fully market-based, decentralized, self-regulating system has vast implications throughout the global financial system - Shows how everyone will benefit when they have the opportunity to compete on "full faith in credit" If you are interested in cryptocurrency, money, monetary theory, or understanding how the applied uses of blockchain technology will change your everyday life, this is essential reading.

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform.Introduces you to Magento, the fastest-growing open-source e-commerce platform Demonstrates how to configure and use Magento Covers how to customize Magento and develop extensions for the Magento platform What you'll learn How to install and set up a Magento based e-commerce web site How to effectively manage products, customers, and orders How to sell products through Magento How to design a custom Magento web site How to add content to your Magento web site How to create your own Magento extensions Who this book is for

Current and prospective web site designers and web developers, andsmall business owners who want an online presence. Table of Contents Introduction to Magento Installing Magento The Public Interface Walk-through The Administration Interface Walk-through Working with Products Working with Customers Working with Orders Configuring Magento Customizing Magento's Appearance Magento Extensions Application Programming Interface (API)Tips and Tricks

Over the past few decades, there has been a rapid proliferation of eGovernance for Development projects. Drawing on evidence from three longitudinal case studies of rural eGovernance projects this book shows that improving systems of governance is fundamentally a social rather than managerial or technological activity.

A multidisciplinary and transversal study of issues for governments, regulatory authorities and international business. Written for academics and professionals alike it explores the main themes of economic growth and sustainable development; trade, law and regulation, and competitive and managerial issues for international firms.

Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas.

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.

This book presents the proceedings of the 6th International Conference on Trust, Privacy and Security in Digital Business (TrustBus 2009), held in Linz, Austria d- ing September 3-4, 2009. The conference continues from previous events held in Zaragoza (2004), Copenhagen (2005), Krakow (2006), Regensburg (2007) and Turin (2008). The advances in the information and communication technologies (ICT) have raised new opportunities for the implementation of novel applications and the pro- sion of high-quality services over global networks. The aim is to utilize this 'infor- tion society era' for improving the quality of life for all citizens, disseminating knowledge, strengthening social cohesion, generating earnings and finally ensuring that organizations and public bodies remain competitive in the global electronic m- ketplace. Unfortunately, such a rapid technological evolution cannot be problem free. Concerns are raised regarding the 'lack of trust' in electronic procedures and the - tent to which 'information security' and 'user privacy' can be ensured. TrustBus 2009 brought together academic researchers and industry developers, who discussed the state of the art in technology for establishing trust, privacy and security in digital business. We thank the attendees for coming to Linz to participate and debate the new emerging advances in this area.