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Books > Business & Economics > Business & management > E-commerce

Dominio del Marketing en las Redes Sociales - Aprende las Estrategias Avanzadas del Marketing Digital que Transformaran tu... Dominio del Marketing en las Redes Sociales - Aprende las Estrategias Avanzadas del Marketing Digital que Transformaran tu Negocio o Agencia en la Comprension del Poder Analitico, la Publicidad en Facebook y Mucho mas (Spanish, Hardcover)
Pedro Santiago
R521 Discovery Miles 5 210 Ships in 10 - 15 working days
Customer.Community - Unleashing the Power of Your Customer Base (Hardcover): Drew Banks, Kim Daus Customer.Community - Unleashing the Power of Your Customer Base (Hardcover)
Drew Banks, Kim Daus
R634 R504 Discovery Miles 5 040 Save R130 (21%) Ships in 12 - 17 working days

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

Internetworked World - 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016, Revised Selected Papers... Internetworked World - 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016, Revised Selected Papers (Paperback, 1st ed. 2017)
Ming Fan, Jukka Heikkila, Hongxiu Li, Michael J. Shaw, Han Zhang
R1,539 Discovery Miles 15 390 Ships in 10 - 15 working days

This book constitutes revised selected papers from the 15th Workshop on e-Business, WeB 2016, held in conjunction with the International Conference on Information Systems, ICIS, in Dublin, Ireland, in December 2016. WeB 2016 provided a forum for scholars to exchange ideas and share results from their research. Original articles addressing a broad coverage of technical, managerial, economic, and strategic issues related to consumers, businesses, industries, and governments were presented at the workshop, employing various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science. The 15 full and 8 short papers presented in this volume were carefully reviewed and selected from 46 submissions. They deal with the "Internetworked World" focusing on digitalization, consumerization, global platforms, and transformative innovations in industry.

E-Business and Telecommunications - 13th International Joint Conference, ICETE 2016, Lisbon, Portugal, July 26-28, 2016,... E-Business and Telecommunications - 13th International Joint Conference, ICETE 2016, Lisbon, Portugal, July 26-28, 2016, Revised Selected Papers (Paperback, 1st ed. 2017)
Mohammad S. Obaidat
R2,959 Discovery Miles 29 590 Ships in 10 - 15 working days

This book constitutes the refereed proceedings of the 13th International Joint Conference on E-Business and Telecommunications, ICETE 2016, held in Lisbon, Portugal, in July 2016. ICETE is a joint international conference integrating four major areas of knowledge that are divided into six corresponding conferences: International Conference on Data Communication Networking, DCNET; International Conference on E-Business, ICE-B; International Conference on Optical Communication Systems, OPTICS; International Conference on Security and Cryptography, SECRYPT; International Conference on Signal Processing and Multimedia, SIGMAP; International Conference on Wireless Information Systems, WINSYS.The 20 full papers presented together with an invited paper in this volume were carefully reviewed and selected from 241 submissions. The papers cover the following key areas of e-business and telecommunications: data communication networking; e-business; optical communication systems; security and cryptography; signal processing and multimedia applications; wireless networks and mobile systems.

Social Media Metrics - How to Measure and Optimize  Your Marketing Investment (Hardcover): J Sterne Social Media Metrics - How to Measure and Optimize Your Marketing Investment (Hardcover)
J Sterne
R569 R538 Discovery Miles 5 380 Save R31 (5%) Ships in 12 - 17 working days

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, "Social Media Metrics" focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategyHow to leverage the time and effort you invest in social mediaHow to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. "Social Media Metrics" is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Wired Marketing - Energizing Business for e-Commerce (Paperback): G Hardaker Wired Marketing - Energizing Business for e-Commerce (Paperback)
G Hardaker
R1,573 Discovery Miles 15 730 Ships in 12 - 17 working days

Wired Marketing provides a unique mix of strategic and technical knowledge for students on marketing-related courses and professionals working in the field of Internet marketing. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of e-Commerce on the World Wide Web. The text is based around four main themes: marketing transformation, interactive marketing processes, the e-Commerce customer, and marketing Internet tools.

  • Numerous examples and case applications are included which illustrate issues discussed by the authors
  • Explains how the Internet is creating a new form of value between customers and suppliers
Supplementary materials for lecturers adopting Wired Marketing can be found on the following web site http://www.wiley.co.uk/hardaker/


The Definitive Guide to Shopify Themes - Master the Design Skills to Build World-Class Ecommerce Sites (Paperback, 1st ed.):... The Definitive Guide to Shopify Themes - Master the Design Skills to Build World-Class Ecommerce Sites (Paperback, 1st ed.)
Gavin Ballard
R2,763 R2,375 Discovery Miles 23 750 Save R388 (14%) Ships in 10 - 15 working days

Master the design techniques and practical skills needed to build Shopify themes and make you and your clients profitable. An increasing number of businesses use Shopify and all of them need a well-designed theme to turn visitors into customers. Designers and developers that can deliver such themes create value for their clients and customers - and get paid accordingly. Written by Shopify Plus expert Gavin Ballard, this book teaches you how to apply your existing web development skills to the development of Shopify themes. Along the way, we'll highlight the differences you will encounter and how you can use Liquid, Shopify's templating language. You will understand the key tools, workflows, principles and processes that help experienced Shopify developers build amazing themes. This book is the first dedicated to Shopify theme development and is invaluable for any web or Ecommerce professional looking to add Shopify skills to their tool belt - add it to your library today. What You Will Learn Use your existing web development skills to master Shopify themes and new technologies like Liquid and Slate Apply appropriate Shopify principles to the design of Ecommerce sites Employ strategies and technical skills to get the most out of a Shopify theme Examine advanced workflow and deployment techniques for delivering Shopify themes Who This Book Is For This book assumes familiarity with common web technologies (HTML, CSS, JavaScript) but does not assume any significant prior knowledge of Shopify themes. Anyone with existing web design and development skills will find this book invaluable in bridging the knowledge gap when starting out with Shopify theme development. There's value for those more familiar with Shopify themes as well - whether it's learning some advanced workflow and deployment techniques, becoming acquainted with Shopify's brand new theme framework Slate, or just stepping back to consider Ecommerce design principles at a higher level.

Comment ecrire une lettre qui vend - Methode complete de copywriting (French, Hardcover): Christian H. Godefroy Comment ecrire une lettre qui vend - Methode complete de copywriting (French, Hardcover)
Christian H. Godefroy
R2,629 R2,134 Discovery Miles 21 340 Save R495 (19%) Ships in 10 - 15 working days
Trust and Reputation Management Systems - An e-Business Perspective (Paperback, 1st ed. 2018): Denis Trcek Trust and Reputation Management Systems - An e-Business Perspective (Paperback, 1st ed. 2018)
Denis Trcek
R1,539 Discovery Miles 15 390 Ships in 10 - 15 working days

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book.

The Ebay Phenomenon - Business Secrets Behind the World's Hottest Internet Company (Hardcover, REV and Revised): D Bunnell The Ebay Phenomenon - Business Secrets Behind the World's Hottest Internet Company (Hardcover, REV and Revised)
D Bunnell
R1,052 R809 Discovery Miles 8 090 Save R243 (23%) Ships in 12 - 17 working days

The buzz about The ebay Phenomenon

"David Bunnell’s portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world–inspiring!"–David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade’s greatest business success stories. Regardless of what business you’re in, David Bunnell’s exciting chronicle offers valuable lessons and a riveting narrative."–Eric Nee, Senior Writer, Fortune

Inversion en bolsa para principiantes - Dominio del mercado con confianza y disciplina Estrategias para obtener ingresos... Inversion en bolsa para principiantes - Dominio del mercado con confianza y disciplina Estrategias para obtener ingresos pasivos, hacer crecer su riqueza y empezar a ganar dinero hoy mismo. Day Trading (Spanish, Hardcover)
Ryan Martinez
R732 R620 Discovery Miles 6 200 Save R112 (15%) Ships in 10 - 15 working days
La Guia de Comercio de Opciones Avanzadas - La Mejor Guia Completa Para Obtener Ingresos con el Comercio de Opciones, Aprenda... La Guia de Comercio de Opciones Avanzadas - La Mejor Guia Completa Para Obtener Ingresos con el Comercio de Opciones, Aprenda Estrategias Secretas de Inversion Para Invertir en Acciones, Futuros, ETF, Opciones y Binarios. (Spanish, Hardcover)
Elias Vazquez
R527 Discovery Miles 5 270 Ships in 10 - 15 working days
Advances in National Brand and Private Label Marketing - Fourth International Conference, 2017 (Paperback, 1st ed. 2017):... Advances in National Brand and Private Label Marketing - Fourth International Conference, 2017 (Paperback, 1st ed. 2017)
Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Kusum L. Ailawadi, Maria Jesus Yague Guillen
R2,906 Discovery Miles 29 060 Ships in 10 - 15 working days

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

The New eBay - The Official Guide to Buying; Selling; Running a Profitable Business (Paperback): T. Alexander The New eBay - The Official Guide to Buying; Selling; Running a Profitable Business (Paperback)
T. Alexander
R438 R327 Discovery Miles 3 270 Save R111 (25%) Out of stock

The only comprehensive, official guide to buying and earning money on eBay Australia Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated--from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book explains it all. Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site, the book covers everything first-timers need to know and all the secrets experienced sellers wish they knew. The first complete official guide for eBay Australia written by a company insider Covers such topics as finding items and bidding on them, pricing and listing items for sale, accepting payments, tracking sales, logistics, customer service, and more Perfect for every eBay user, from part-timers to serious sellers who want to build a profitable business, The New eBay is the ideal guide for anyone who wants to get the most out of the world's most popular shopping and selling site.

E-Technologies: Embracing the Internet of Things - 7th International Conference, MCETECH 2017, Ottawa, ON, Canada, May 17-19,... E-Technologies: Embracing the Internet of Things - 7th International Conference, MCETECH 2017, Ottawa, ON, Canada, May 17-19, 2017, Proceedings (Paperback, 1st ed. 2017)
Esma Aimeur, Umar Ruhi, Michael Weiss
R2,464 Discovery Miles 24 640 Ships in 10 - 15 working days

This book constitutes the refereed proceedings of the 7th International Conference on E-Technologies, MCETECH 2017, held in Ottawa, ON, Canada, in May 2017. This year's conference drew special attention to the ever-increasing role of the Internet of Things (IoT); and the contributions span a variety of application domains such as e-Commerce, e-Health, e-Learning, and e-Justice, comprising research from models and architectures, methodology proposals, prototype implementations, and empirical validation of theoretical models. The 19 papers presented were carefully reviewed and selected from 48 submissions. They were organized in topical sections named: pervasive computing and smart applications; security, privacy and trust; process modeling and adaptation; data analytics and machine learning; and e-health and e-commerce.

Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets - AMEC/TADA 2015,... Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets - AMEC/TADA 2015, Istanbul, Turkey, May 4, 2015, and AMEC/TADA 2016, New York, NY, USA, July 10, 2016, Revised Selected Papers (Paperback, 1st ed. 2017)
Sofia Ceppi, Esther David, Chen Hajaj, Valentin Robu, Ioannis A. Vetsikas
R1,981 Discovery Miles 19 810 Ships in 10 - 15 working days

This book constitutes revised selected papers from the 17th and 18th International Workshop on Agent-Mediated Electronic Commerce, AMEC TADA 2015 and 2016, which took place in Istanbul, Turkey, in May 2015, and in New York City, USA, in July 2016. The 10 papers presented in this volume were carefully reviewed and selected for inclusion in the book. Both workshops aim to present a cross-section of the state of the art in automated electronic markets and encourage theoretical and empirical work that deals with both the individual agent level as well as the system level. Given the breadth of research topics in this field, the range of topics addressed in these papers is correspondingly broad. They range from papers that study theoretical issues, related to the design of interaction protocols and marketplaces, to the design and analysis of automated trading strategies used by individual agents - which are often developed as part of an entry to one of the tracks of the Trading Agents Competition.

Rechtsformwahl fur Selbstandige & Existenzgrunder - Mit optimaler Rechtsform Haftung begrenzen, Steuerbelastung senken und... Rechtsformwahl fur Selbstandige & Existenzgrunder - Mit optimaler Rechtsform Haftung begrenzen, Steuerbelastung senken und Gewinn steigern (German, Hardcover)
Alexander Goldwein
R997 Discovery Miles 9 970 Ships in 10 - 15 working days
Ultimate Guide to Pinterest for Business (Paperback): Karen Leland Ultimate Guide to Pinterest for Business (Paperback)
Karen Leland
R454 R402 Discovery Miles 4 020 Save R52 (11%) Ships in 12 - 17 working days

With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you ...if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering: the ins and outs of signing up and getting started building boards that get noticed, drive traffic, and convert fans into customers creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies strategies for becoming a power Pinterest user and creating an enthusiastic following best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content Pinterest etiquette Learn to expand your business and brand's success -- one pin at a time.

E-Commerce and Web Technologies - 17th International Conference, EC-Web 2016, Porto, Portugal, September 5-8, 2016, Revised... E-Commerce and Web Technologies - 17th International Conference, EC-Web 2016, Porto, Portugal, September 5-8, 2016, Revised Selected Papers (Paperback, 1st ed. 2017)
Derek Bridge, Heiner Stuckenschmidt
R2,064 Discovery Miles 20 640 Ships in 10 - 15 working days

This book constitutes revised proceedings of the 17th International Conference on E-Commerce and Web Technologies, EC-Web 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA. The 13 papers presented in this volume were carefully reviewed and selected from 21 submissions. They were organized in topical sections named: recommender systems; data management and data analysis; and business processes, Web services and cloud computing.

The Bezos Letters - 14 Principles to Grow Your Business Like Amazon (Paperback): Steve Anderson The Bezos Letters - 14 Principles to Grow Your Business Like Amazon (Paperback)
Steve Anderson
R297 R268 Discovery Miles 2 680 Save R29 (10%) Ships in 12 - 17 working days

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success. But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years. For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today. Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!

E-commerce Platform Acceptance - Suppliers, Retailers, and Consumers (Paperback, Softcover reprint of the original 1st ed.... E-commerce Platform Acceptance - Suppliers, Retailers, and Consumers (Paperback, Softcover reprint of the original 1st ed. 2014)
Ewelina Lacka, Hing Kai Chan, Nick Yip
R2,927 Discovery Miles 29 270 Ships in 10 - 15 working days

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce acceptance, which are crucial for business decisions and operations in the present and going forward. It therefore provides a unique insight into emerging e-commerce platform acceptance and is one of the first to provide a holistic perspective of how each party in the supply chain is affected by e-commerce acceptance. E-commerce is bringing into view more flexible, effective and efficient ways of conducting business activities among suppliers, retailers and consumers. It is not limited to time and space and therefore this digital platform has already established for itself a major role in today's world economy. Despite promised benefits however, threats emerge which need to be faced when turning to the virtual marketplace - all of which have to be acknowledged before businesses will shift and adapt to the e-commerce platform. This book is intended for postgraduate students, executive MBA students and researchers interested in information management, marketing and operations management.

The Social Media Handbook - Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media... The Social Media Handbook - Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and (Hardcover)
N Flynn
R1,354 Discovery Miles 13 540 Ships in 12 - 17 working days

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize--and in some cases prevent--social networking and web 2.0 risks and other electronic disasters.

Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media.

Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more.

In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation.

The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.

Handbook of Strategic e-Business Management (Paperback, Softcover reprint of the original 1st ed. 2014): Francisco J.... Handbook of Strategic e-Business Management (Paperback, Softcover reprint of the original 1st ed. 2014)
Francisco J. Martinez-Lopez
R5,920 Discovery Miles 59 200 Ships in 10 - 15 working days

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Blockchain - Transforming Your Business and Our World (Paperback): Philippa Ryan, Mark Van Rijmenam Blockchain - Transforming Your Business and Our World (Paperback)
Philippa Ryan, Mark Van Rijmenam
R1,175 Discovery Miles 11 750 Ships in 12 - 17 working days

The internet was envisaged as a decentralised global network, but in the past 25 years it has come to be controlled by a few, very powerful, centralised companies. Blockchain is a technological paradigm shift that allows secure, reliable, and direct information transfer between individuals, organisations, and things, so that we can manage, verify, and control the use of our own data. Blockchain also offers a new opportunity for humanity to fix some major problems. It can authenticate data, manage its analysis, and automate its use. With better data comes better decision-making. In this way, Blockchain can contribute to solving climate change, reduce voting fraud, fix our identity systems, improve fair trade, and give the poor an opportunity to improve their lives by monetising their (digital) capital. A world built upon peer-to-peer transactions and smart contracts can empower individuals and communities. This book offers a fresh perspective with which to consider this transformative technology. It describes how Blockchain can optimise the processes that run our society. It provides practical solutions to global problems and offers a roadmap to incorporate Blockchain in your business. It offers a blueprint for a better world. Filled with easy-to-understand examples, this book shows how Blockchain can take over where the internet has fallen short.

Introducing SEO - Your quick-start guide to effective SEO practices (Paperback, 1st ed.): Aravind Shenoy, Anirudh Prabhu Introducing SEO - Your quick-start guide to effective SEO practices (Paperback, 1st ed.)
Aravind Shenoy, Anirudh Prabhu
R1,350 R1,197 Discovery Miles 11 970 Save R153 (11%) Ships in 10 - 15 working days

Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach - add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

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