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Brand Avatar - Translating Virtual World Branding into Real World Success (Paperback, 1st ed. 2009) Loot Price: R1,722
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Repayment Terms: R161 pm x 12*
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Brand Avatar - Translating Virtual World Branding into Real World Success (Paperback, 1st ed. 2009): Alycia De Mesa

Brand Avatar - Translating Virtual World Branding into Real World Success (Paperback, 1st ed. 2009)

Alycia De Mesa

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Loot Price R1,722 Discovery Miles 17 220 | Repayment Terms: R161 pm x 12*

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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: February 2009
First published: 2009
Authors: Alycia De Mesa
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 187
Edition: 1st ed. 2009
ISBN-13: 978-1-349-29999-7
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Industry & industrial studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-29999-5
Barcode: 9781349299997

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