A Primer on the Future of PR, Marketing and Advertising
A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy--growth hacking--to reach many more people despite modest marketing budgets.
According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants.

This book constitutes the proceedings of the 6th International Conference on Digital Economy, ICDEc 2021. The conference was held during July 15-17, 2021. It was initially planned to take place in Tallin, Estonia, but changed to a virtual event due to the COVID-19 pandemic.The 18 papers presented in this volume were carefully reviewed and selected from 51 submissions. They were organized in topical sections as follows: Digital strategies; virtual communities; digital assets and blockchain technology; artificial intelligence and data science; online education; digital transformation; and augmented reality and IOT.

This book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, held in Valencia, Spain, in November 2020. The conference was held virtually.The 53 full papers were carefully reviewed and selected from 135 submissions. They provide a comprehensive overview of major challenges and recent advances in various domains related to the digital transformation and collaborative networks and their applications with a strong focus on the following areas related to the main theme of the conference: collaborative business ecosystems; collaborative business models; collaboration platform; data and knowledge services; blockchain and knowledge graphs; maintenance, compliance and liability; digital transformation; skills for organizations of the future; collaboration in open innovation; collaboration in supply chain; simulation and analysis in collaborative systems; product and service systems; collaboration impacts; boosting sustainability through collaboration in Agri-food 4.0; digital innovation hubs for digitalizing European industry; and collaborative networks for health and wellness data management.

This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Management" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Domain" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Technology" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

This book constitutes revised and selected papers from the First International Conference on Society 5.0, Society 5.0 2021, held virtually in June 2021. The 12 full papers and 3 short papers presented in this volume were thoroughly reviewed and selected from the 54 qualified submissions. The papers discuss topics on application of the fourth industrial revolution innovations (e.g. Internet of Things, Big Data, Artificial intelligence, and the sharing economy) in healthcare, mobility, infrastructure, politics, government, economy and industry.

This book discusses how technological innovations have affected the resolution of disputes arising from electronic commerce in the European Union, UK and China. Online dispute resolution (ODR) is a form of alternative dispute resolution in which information technology is used to establish a process that is more effective and conducive to resolving the specific types of dispute for which it was created. This book focuses on out-of-court ODR and the resolution of disputes in the field of electronic commerce. It explores the potential of ODR in this specific e-commerce context and investigates whether the current use of ODR is in line with the principles of access to justice and procedural fairness. Moreover, it examines the major concerns surrounding the development of ODR, e.g. the extent to which electronic ADR agreements are recognized by national courts in cross-border e-commerce transactions, how procedural justice is ensured in ODR proceedings, and whether ODR outcomes can be effectively enforced. To this end, the book assesses the current and potential role of ODR in resolving e-commerce disputes, identifies the legal framework for and legal barriers to the development of ODR, and makes recommendations as to the direction in which practice and the current legal framework should evolve. In closing, the book draws on the latest legislation in the field of e-commerce law and dispute resolution in order to make recommendations for future ODR design, such as the EU Platform-to-Business Regulation on Promoting Fairness and Transparency for Business Users of Online Intermediation Services (2019) and the United Nations Convention on International Settlement Agreements Resulting from Mediation (2018), which provide the legal basis for ODR's future development.

Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Attending to a variety of electronic payment systems currently in use around the globe, this edition: Updates all chapters to reflect the latest technical advances and developments in areas such as mobile commerce Adds a new chapter on Bitcoin and other cryptocurrencies that did not exist at the time of the previous edition's publication Increases the coverage of PayPal in accordance with PayPal's amplified role for consumers and businesses Expands the discussion of bank cards, dedicating a full chapter to magnetic stripe cards and a full chapter to chip-and-PIN technology Protocols for Secure Electronic Commerce, Third Edition offers a state-of-the-art overview of best practices for the security of e-commerce, complete with end-of-chapter review questions and an extensive bibliography of specialized references. A Solutions Manual and PowerPoint slides are available with qualifying course adoption.

This book discusses important recent advances in automated negotiations. It introduces a number of state-of-the-art autonomous agents for large-scale and complex negotiations, and demonstrates that automated negotiation is one of the most important areas in the field of autonomous agents and multi-agent systems. Further, it presents automated negotiation scenarios involving negotiation encounters that may have, for instance, a large number of agents or a large number of issues with interdependencies and/or real-time constraints. This book includes carefully selected and reviewed outcomes of the 11th International Workshop on Automated Negotiations (ACAN) held in Stockholm, Sweden, 2018, in conjunction with IJCAI-ECAI-2018. Written by leading academic and industrial researchers, it is a valuable resource for professionals and scholars working on complex automated negotiations. Furthermore, the in-depth descriptions of automated negotiating agent programs help readers who are involved in writing codes for automated agents.

Sicherheits-Methoden werden bei weltweit verbreiteten, vernetzten e-Commerce-Aktivitaten immer wichtiger. In diesem Buch werden die verfugbaren Methoden dargestellt, die es ermoglichen, Gefahren wie etwa Angriffen aus dem Netz vorzubeugen und die Technik zu einem effektiven Element einer sicheren, zuverlassigen elektronischen Infrastruktur zu machen.
Dieses Buch zeigt ferner, dass in einer zusehends vernetzten Welt neben der Verfugbarkeit von Sicherheitstechnologie andere Ziele, wie etwa Vertrauensziele, an Bedeutung gewinnen.

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020.The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2020 theme was "The Role of e-Business during the Time of Grand Challenges." The 12 papers included in this volume were carefully reviewed and selected from a total of 24 submissions. The contributions are organized in topical sections as follows: Cybersecurity and COVID-19 challenges; digital platforms; and managing human factors in e-business.

The internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the "go global" initiative, Chinese outbound investment has gone from strength to strength, while also diversifying in terms of investment modalities, destinations, and industries. However, growing anti-globalization sentiment in some countries has also created new challenges for Chinese firms expanding internationally. Drawing on nearly 3000 data samples, using both quantitative and qualitative research methods, this book presents unique insights into the features and patterns of Chinese enterprises' globalization. The analysis provides a useful reference for enterprises that have already gone global and those that plan to. In particular, this book investigates challenges confronted by Chinese companies when doing business in foreign countries. It summarizes research covering three angles, namely: the current situation, causation analysis and corresponding solutions, and recommendations for firms, government agencies and other institutions. This book provides a comprehensive overview to help readers to grasp the broad picture of the international expansion of Chinese enterprises. It has important reference value for enterprises to help devise foreign investment strategy, seize opportunities, and navigate challenges in the course of globalization.

This book constitutes the thoroughly refereed post-conference proceedings of the 7th International Joint Conference on e-Business and Telecommunications, ICETE 2010, held in Athens, Greece, in July 2010. The 28 revised full papers presented together with 1 invited paper in this volume were carefully reviewed and selected from 422 initial submissions. They have passed two rounds of selection and improvement. According to the topics of the particular conference the papers are organized in thematical parts on data communication networking (DCNET), e-business (ICE-B), optical communication systems (OPTICS), security and cryptography (SECRYPT), signal processing and multimedia applications (SIGMAP), wireless information networks and systems (WINSYS).

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Practical advice for managers on how the Web and social media can help them to do their jobs better

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. "Organizations Don't Tweet, People Do" provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.A long-overdue guide to social media that talks directly to people in the real world in which they workGrounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizationsGives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

Design Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry. Simply stated, the goal of DSR is to generate knowledge on how to find innovative solutions to important problems in the form of models, methods, constructs and instantiations. Over the past 20 years, the design science research (DSR) paradigm has developed into an established paradigm in Information Systems Research and it is of strong uptake in many other disciplines, including Management Science and Computer Science. This book provides a collection of twelve DSR cases, presented by experienced researchers in the field. It offers readers access to real-world DSR studies, together with the authors' reflections on their research processes. These cases will support researchers who want to engage in DSR, and represent a valuable addition to existing introductions to DSR methods and processes. Readers will learn from the hands-on experiences of respected experts who have conducted extensive DSR in a range of application contexts.

In Blockchain Regulation and Governance in Europe, Michele Finck examines the relationship between blockchain technology and EU law and introduces the theme of blockchain governance. The book provides a general introduction to blockchains as both a regulatable and a regulatory technology and outlines the interaction between distributed ledger technology and specific areas of EU law, such as the General Data Protection Regulation. It should be read by anyone interested in EU law, the relationship between law, innovation and technology, and technology governance.

This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data. It also illustrates the empirical evidence collected through the application of the competency-based methodology to a sample of data scientists and data analysts, the two most in-demand big data jobs in the labor market. The book provides recommendations for the higher education system to offer better designed curricula for entry-level big data professions. It also offers managerial insights in describing how organizations and specifically HR practitioners can benefit from the competency-based approach to overcome the skill shortage that characterizes the demand for big data professional roles and to increase the effectiveness of the selection and recruiting processes.

This book discusses trade relations and facilitation issues at both the regional and the continental African level, highlighting the increasing business opportunities and challenges that confront Africa in the digital age. It also examines the effects of trade policies and other policy instruments on Africa's economic development and presents workable policy measures for a more business-friendly ecosystem. Discussing various topics, including trade relations between African countries, African and international trade agreements, and trade liberalization policies, the book appeals to scholars of economics, business and management as well as professionals and policymakers interested in fostering free trade and sustainable business development in Africa.

This book constitutes revised selected papers from the 18th Workshop on e-Business, WeB 2019, which took place in Munich, Germany, in December 2019. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2019 theme was "Smart Business: Technology and Data Enabled Innovative Business Models and Practices." The 20 papers included in this volume were carefully reviewed and selected from a total of 42 submissions. The contributions are organized in topical sections as follows: crowdfunding and blockchain; business analytics; digital platforms and social media; managing e-Business projects and processes; and global e-Business.

This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Indeed many college graduates today were not even born when the Web first emerged. It is therefore an opportune time to view the Web as having reached the point of graduation. The Web has led to new ways in which businesses connect and operate, and how individuals communicate and socialize; related technologies include cloud computing, social commerce, crowd sourcing, and the Internet of Things, to name but a few. These developments, including their technological foundations and business impacts, are at the heart of the book. It contextualizes these topics by providing a brief history of the World Wide Web, both in terms of the technological evolution and its resultant business impacts. The book was written for a broad audience, including technology managers and students in higher education. It is also intended as a guide for people who grew up with a background in business administration or engineering or a related area but who, in the course of their career paths, have reached a point where IT-related decisions have become their daily business, e.g., in digital transformation. The book describes the most important Web technologies and related business applications, and especially focuses on the business implications of these technologies. As such, it offers a solid technology- and business-focused view on the impact of the Web, and balances rules and approaches for strategy development and decision making with a certain technical understanding of what goes on "behind the scenes."