Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Das Internet existiert nicht zum Selbstzweck seiner Macher. Der Nutzer steht im Mittelpunkt. Er verlangt Fakten, Unterhaltung, Ablenkung, BestellmAglichkeit - genau das, was er will, und dies so schnell wie mAglich. Kundengewinnung und Kundenbindung kann daher nur gelingen, wenn die Nutzerfreundlichkeit bei der Entwicklung einer Website im Mittelpunkt steht. Usability - das Testen der Nutzerfreundlichkeit - ist die Grundlage dafA1/4r. In diesem Buch wird das Thema Usability in seinen verschiedenen Aspekten systematisch vorgestellt, sowohl wissenschaftlich als auch praxisrelevant analysiert und durch Fallstudien veranschaulicht. Der inhaltliche Bogen reicht von der strategischen Konzeption einer Usability-orientierten Site bis zu Design, Technik und Betrieb.

This book presents a new methodology, known as Knowledge Driven Development, for managing project knowledge in an exhaustive and structured manner. The text highlights the importance of efficient project delivery methodology in the overall software development life cycle. Important topics such as requirement analysis, solution design, application design, and test design are discussed in depth. It establishes a connection between enterprise knowledge and project knowledge for continuous improvement and accelerated project delivery. Separate chapters on end-to-end project delivery, compliance and protocols and interface with existing methodologies makes it useful for the readers. Several case studies and examples are interspersed throughout the text for better understanding.

The Internet of Things (IoT) is the notion that nearly everything we use, from gym shorts to streetlights, will soon be connected to the Internet; the Internet of Everything (IoE) encompasses not just objects, but the social connections, data, and processes that the IoT makes possible. Industry and financial analysts have predicted that the number of Internet-enabled devices will increase from 11 billion to upwards of 75 billion by 2020. Regardless of the number, the end result looks to be a mind-boggling explosion in Internet connected stuff. Yet, there has been relatively little attention paid to how we should go about regulating smart devices, and still less about how cybersecurity should be enhanced. Similarly, now that everything from refrigerators to stock exchanges can be connected to a ubiquitous Internet, how can we better safeguard privacy across networks and borders? Will security scale along with this increasingly crowded field? Or, will a combination of perverse incentives, increasing complexity, and new problems derail progress and exacerbate cyber insecurity? For all the press that such questions have received, the Internet of Everything remains a topic little understood or appreciated by the public. This volume demystifies our increasingly "smart" world, and unpacks many of the outstanding security, privacy, ethical, and policy challenges and opportunities represented by the IoE. Scott J. Shackelford provides real-world examples and straightforward discussion about how the IoE is impacting our lives, companies, and nations, and explain how it is increasingly shaping the international community in the twenty-first century. Are there any downsides of your phone being able to unlock your front door, start your car, and control your thermostat? Is your smart speaker always listening? How are other countries dealing with these issues? This book answers these questions, and more, along with offering practical guidance for how you can join the effort to help build an Internet of Everything that is as secure, private, efficient, and fun as possible.

The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; support press enquiries; research campaigns; investigate new export markets; set up focus groups; get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch!

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.

E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net.

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen erl utern sie die praktischen Anwendungen und illustrieren das Thema anhand vieler Best-Practice-Beispiele. Leser erfahren, welche Bedeutung das Social Web und seine grundlegenden Mechanismen haben, so dass Internet-Aktivit ten besser geplant und an neue Entwicklungen angepasst werden k nnen. F r Akteure in der Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in die touristische Praxis des Social Web suchen.

This book focuses on the growth of entrepreneurship in Oceania. This means focusing on cultural endeavors as well as digital and technology-based forms of entrepreneurship. It is the first to explore how Oceania has a distinctive type of business appeal given its strategic position in the world. Whilst other regions such as North America, Europe and Africa have been studied in terms of entrepreneurial endeavors, there is a lack of research on Oceania despite it being a unique and important region. This book thus fills this gap by taking a progressive approach as to how entrepreneurship in Oceania is managed, emphasizing the growth of new economic segments and changing geo-political powers.

Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. "Don't Get Burned on eBay" offers relevant lessons based on real-life stories posted on eBay's Answer Center. With sharp, witty rhetoric, veteran eBay user, Shauna Wright (co-founder of the popular web site WhoWouldBuyThat.com), shows eBay veterans and newcomers alike how to avoid those nasty scenarios, and how to pull themselves out of the muck if they've already fallen in. Six entertaining (and hair-raising) chapters cover real problems that people have encountered with bidding, payment, shipping, packaging, dealing with other eBayers, and coping with the eBay system. This book is for anyone who's ever used eBay, because even veteran buyers and sellers often don't know the intricacies of eBay's and PayPal's rules. "Don't Get Burned on eBay" will leave you well-informed and better protected from potential pitfalls. The book's extensive glossary and numerous in-depth sidebars also make the book useful to people who haven't yet taken the plunge into eBay.

The specialty of this work is the creation of a generic Online Trust Creation Model (OTC Model), which is not only applicable in the domain of eTourism but all industries represented online. The practical focus on eTourism and the use of innovative research methodologies from the Harvard Business School make this work an important reading to all managing practitioners in the field of eCommerce.
"Sabine Schaffer" is a graduate of the Harvard Business School and works for McKinsey & Company.

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce.

Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.

Fashion is a glamorous industry, one of beauty, money, fame, and huge profits. However, from the inside, it is clear the industry is suffering. An industry worth $3 Billion (USD), the fashion industry is characterized by products with a short shelf-life, wrong forecasts, low profits, and ever-increasing competition. On the periphery, technology is rapidly invading the fashion industry, with emerging forms such as Artificial Intelligence, Machine Learning, Deep Learning, Artificial Neural Networks, Human-Robot Interface, making their way into this industry in recent years. AI in Fashion Industry discusses recent developments in fashion forecasting, developing a 'framework of AI-based fashion forecasting' and validates the framework with a qualitative case study of the world's first fashion intelligence company based in Bengaluru, India. This book studies the relationship between fashion and social media engagement of consumers, before moving on to create a 'conceptual framework of fashion e-forecasting.' The case study addresses the forecasting-based business problem of a family-owned fashion retail business. This book is unique, suggesting a novel method of fashion product development in the light of data-driven intelligence; documenting some of the rapid developments in the field with the onset of technology and addressing some of the fundamental questions that are becoming more relevant in recent years.

This book systematically introduces the data governance and digital transformation at Huawei, from the perspectives of technology, process, management, and so on. Huawei is a large global enterprise engaging in multiple types of business in over 170 countries and regions. Its differentiated operation is supported by an enterprise data foundation and corresponding data governance methods. With valuable experience, methodology, standards, solutions, and case studies on data governance and digital transformation, enterprise data at Huawei is ideal for readers to learn and apply, as well as to get an idea of the digital transformation journey at Huawei. This book is organized into four parts and ten chapters. Based on the understanding of "the cognitive world of machines," the book proposes the prospects for the future of data governance, as well as the imaginations about AI-based governance, data sovereignty, and building a data ecosystem.

An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters. The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.

Durante los ultimos anos se han hecho multiples investigaciones sobre estado de flujo (flow), todas ellas de muy diversa naturaleza, dada la versatilidad del concepto para ser aplicado a distintos contextos. Lo que se pretende con el presente trabajo es contribuir y ampliar la literatura sobre estado de flujo en la esfera online, mas concretamente, en el ambito de las redes sociales; buscando asi que las marcas contemplen este constructo en sus estrategias de marketing digital. Para ello, en primer lugar, se establece un marco teorico en el que definimos y describimos los aspectos mas importantes del estado de flujo. Posteriormente, ahondamos en las caracteristicas de dicho fenomeno pero, esta vez, aplicado al entorno virtual, y lo relacionamos con terminos propios de la disciplina comercial. Por ultimo, y a modo de estudio empirico del que extraer conclusiones practicas, se realiza un analisis estadistico para conocer la percepcion de los individuos acerca de las experiencias optimas que ofrecen las distintas redes sociales.

When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. It outlines the fundamental skills and knowledge that business and computer science students need to either oversee the development of a mobile app or themselves undertake to develop a mobile app. This workbook will give a holistic overview of the initial stages that must be considered when endeavoring to develop a mobile app. This workbook breaks topics down into core, technical and non-technical. Looking at each topic from all three angles, the core knowledge required for UI, UI for the technical person and UI for the non-technical person. The workbook guides the student through the key components or core of mobile app development and shows all students both the technical requirements and the non-technical requirements of each topic. It will allow all students to pick and choose how deep they wish to delve into the different topics.

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry's development.

In the field of business and management, the core concept associated with migration sees "difference and distance" as liabilities, whether they are national, cultural, geographic, or semantic. While existing research is valuable, recently it has been suggested that an emphasis on liabilities and adverse outcomes associated with such differences may hinder our understanding of the conditions that help to leverage the value of diversity in a wide range of contexts. Global Migration, Entrepreneurship and Society seeks to explore these seemingly interconnected processes, offering a safe space to critically examine the specific political contexts of excluded groups and develop a much-needed theoretical and policy-related set of writings that can cast light on the workings and complexities of processes of global migration, entrepreneurship and societal integration.