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The Web at Graduation and Beyond - Business Impacts and Developments (Hardcover, 1st ed. 2017)
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The Web at Graduation and Beyond - Business Impacts and Developments (Hardcover, 1st ed. 2017)
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This book provides a comprehensive treatment of the rapidly
changing world of Web-based business technologies and their
often-disruptive innovations. The history of the Web is a short
one. Indeed many college graduates today were not even born when
the Web first emerged. It is therefore an opportune time to view
the Web as having reached the point of graduation. The Web has led
to new ways in which businesses connect and operate, and how
individuals communicate and socialize; related technologies include
cloud computing, social commerce, crowd sourcing, and the Internet
of Things, to name but a few. These developments, including their
technological foundations and business impacts, are at the heart of
the book. It contextualizes these topics by providing a brief
history of the World Wide Web, both in terms of the technological
evolution and its resultant business impacts. The book was written
for a broad audience, including technology managers and students in
higher education. It is also intended as a guide for people who
grew up with a background in business administration or engineering
or a related area but who, in the course of their career paths,
have reached a point where IT-related decisions have become their
daily business, e.g., in digital transformation. The book describes
the most important Web technologies and related business
applications, and especially focuses on the business implications
of these technologies. As such, it offers a solid technology- and
business-focused view on the impact of the Web, and balances rules
and approaches for strategy development and decision making with a
certain technical understanding of what goes on "behind the
scenes."
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