This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

This book constitutes papers from the workshops held at the 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, which took place in Trondheim, Norway, in September 2019. The 11 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 33 submissions to the following workshops: DTIS: Digital Transformation for an Inclusive Society TPSIE: Trust and Privacy Aspects of Smart Information Environments 3(IT): Innovative Teaching of Introductory Topics in Information Technology CROPS: CROwd-Powered e-Services

Blockchain technology and artificial intelligence (AI) have the potential to transform how the accounting and financial services industries engage with the business, stakeholder and consumer communities. Presenting a blend of technical analysis with current and future applications, this book provides professionals with an action plan to embrace and move forward with these new technologies in financial and accounting organizations. It is written in a conversational style that is unbiased and objective, replacing jargon and technical details with real world case examples.

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators. Gathering insights from a wide range of influential researchers in the field, the book balances concepts, theory, and case studies. Going beyond previous research on crowdfunding, the contributors also investigate issues of community, sustainability, education, and ethics. A vital resource for anyone researching crowdfunding, this book offers readers a deep understanding of the characteristics, business models, user-relations, and behavioural patterns of crowdfunding.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Emerging technologies offer a plethora of unprecedented opportunities for entrepreneurs in the digital space. Understanding this evolution is essential for web-based business models to succeed. The Web 3.0 economy is here, and this book has arrived to serve as your guide. Technologies for Modern Digital Entrepreneurship is an in-depth look at the new developments of the digital economic system. Cryptocurrencies, Central Bank Digital Currencies, and Stable Coins are explained through timely case studies, as well as innovations in crowdfunding, educational marketplaces, and scalability in blockchain-based transactions. Author Dr. Abeba N. Turi expertly navigates the industry transition from platform-based centralized Web 2.0 economy to the distributed network economy. Turi additionally explores trust and reputation as currency in the digital economy and allays common fears in digital entrepreneurship such as mistrust by investors and intellectual property loss. Avoid falling behind your competitors in the Wild West that is modern digital entrepreneurship. Whether you are a business leader, a technology enthusiast, or a researcher in the field, Technologies for Modern Digital Entrepreneurship gives you the advantage of insightful knowledge using real data and meaningful examples. Amid global regulatory changes and the ever-shifting methods of digital entrepreneurship, our modern era demands this book. What You Will Learn Discover new trends in the digital economic system Comprehend the crowd-based digital business models Analyze the distributed information network economy Understand the workings of the currency system under the Web 3.0 economy, including Cryptocurrencies, Central Bank Digital Currencies, and Stable Coins Who This Book Is ForTechnology enthusiasts, tech and interdisciplinary students, digital business leaders, and researchers in the field

The digital economy led to many new services where supply is matched with demand for various types of goods and services. More and more people and organizations are now in a position to design market rules that are being implemented in software. The design of markets is challenging as it needs to consider strategic behavior of market participants, psychological factors, and computational problems in order to implement the objectives of a designer. Market models in economics have not lost their importance, but the recent years have led to many new insights and principles for the design of markets, which are beyond traditional economic theory. This book introduces the fundamentals of market design, an engineering field concerned with the design of real-world markets.

Durante los ultimos anos se han hecho multiples investigaciones sobre estado de flujo (flow), todas ellas de muy diversa naturaleza, dada la versatilidad del concepto para ser aplicado a distintos contextos. Lo que se pretende con el presente trabajo es contribuir y ampliar la literatura sobre estado de flujo en la esfera online, mas concretamente, en el ambito de las redes sociales; buscando asi que las marcas contemplen este constructo en sus estrategias de marketing digital. Para ello, en primer lugar, se establece un marco teorico en el que definimos y describimos los aspectos mas importantes del estado de flujo. Posteriormente, ahondamos en las caracteristicas de dicho fenomeno pero, esta vez, aplicado al entorno virtual, y lo relacionamos con terminos propios de la disciplina comercial. Por ultimo, y a modo de estudio empirico del que extraer conclusiones practicas, se realiza un analisis estadistico para conocer la percepcion de los individuos acerca de las experiencias optimas que ofrecen las distintas redes sociales.

Get a handle on the digital currency revolution, and learn how to get on board The Bitcoin Big Bang is a guide to navigating the uncharted territory of digital currency. Written by CNBC contributor Brian Kelly, this book goes beyond Bitcoin 101 to explain how this transformative technology is about to change the world. Digital currency is thrown into perspective against the history of payment systems and its own evolution, as readers are invited to explore the ways in which this technology is already changing the way business gets done. Readers gain insight into the mechanisms behind Bitcoin, and an expert perspective on digital currency's effect on the future of money and the economic implications of the Bitcoin revolution. In the same way that e-mail changed the way we transfer information, the decentralized Bitcoin network is about to revolutionize the business world, the legal profession, and even the role of the government. The Bitcoin Big Bang dives head first into this paradigm shift, allowing readers to: Explore the origins of digital currency Learn the history and evolution of payment systems Discover how the Bitcoin network is facilitating free and instant transfer of value Understand the mining of Bitcoin, and how to invest The digital currency revolution has implications that spread far beyond the finance industry. Anyone who exchanges payment for goods and services is on the cusp of the next big push in societal evolution, and only an understanding of the technology and a clear knowledge of the systems and behaviors at play can fully prepare us for the changes to come. The Bitcoin Big Bang is the go-to guide, helping those who use money use it better.

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy. In the following chapters the book examines various core models in the business to consumer (B2C) context. The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model. Chapter 9 is dedicated to business-to-business (B2B) digital business models. It shows how companies focus on business solutions such as online provision of sourcing, sales, supportive collaboration and broker services. Chapter 10 shares insight into the innovation aspect of digital business models, presenting structures and processes of digital business model innovation. The book is rounded out by a comprehensive case study on Google/Alphabet that combines all aspects of digital business models. Conceived as a textbook for students in advanced undergraduate courses, the book will also be useful for professionals and practitioners involved in business model innovation, and applied researchers.

Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The first documents the unequal access and ICT usage, which is known as digital divide, to be one of the major obstacles to the implementation of e-government systems. This research investigates the digital divide and its direct impact on e-government system success of local governments in Indonesia as well as indirect impact through the mediation role of trust. To achieve a comprehensive understanding of digital divide, this study introduced a new type of digital divide, the innovativeness divide. It provides details for successful policy formulation to improve e-government readiness. The second explores what needs to be done to enable consumers to adopt e-services by airlines in developing nations. It includes new theory and empirical evidence from both qualitative and quantitative studies in response to this issue. Exciting and useful chapters for executives and researchers seeking knowledge and theory of how to influence e-service adoptions in developing nations!

The massive depression of the 1930's detonated the crisis between harsh reality and the vision of material abundance and economic security created by the American industrial order. Amid widespread poverty there was increasing concentration of economic power and loss of individual initiative. Professor Hawley traces the pattern of this conflict. He analyzes the National Recovery Administration, the sources and nature of the antitrust ideology, the rise of Keynesianism, the confusion within the Roosevelt Administration during the recession of 1937-38, and the government career of Thurman Arnold. Attention is given to the administrators of the New Deal and to the beliefs, pressures, and symbols that affected their policy decisions. How and why these ideas and pressures produced policies that were economically inconsistent yet politically workable is also explained. Originally published in 1966. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings discussed at the conference and highlights various topics within the field, including social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in tourism, and research on hotels and activities. Readers will find a wealth of state-of-the-art insights and ideas on how information and communication technologies can be applied in travel and tourism.

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. "The B2B Social Media Book" provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategies

"The B2B Social Media Book" will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was "Digital Economy: Emerging Technologies and Business Innovation". The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.

Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media