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Social Customer Relationship Management - Fundamentals, Applications, Technologies (Paperback, 1st ed. 2020) Loot Price: R1,539
Discovery Miles 15 390
Repayment Terms: R144 pm x 12*
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Social Customer Relationship Management - Fundamentals, Applications, Technologies (Paperback, 1st ed. 2020): Rainer Alt, Olaf...

Social Customer Relationship Management - Fundamentals, Applications, Technologies (Paperback, 1st ed. 2020)

Rainer Alt, Olaf Reinhold

Series: Management for Professionals

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Loot Price R1,539 Discovery Miles 15 390 | Repayment Terms: R144 pm x 12*

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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: September 2020
First published: 2020
Authors: Rainer Alt • Olaf Reinhold
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 115
Edition: 1st ed. 2020
ISBN-13: 978-3-03-023345-7
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Computer software packages > General
Books > Computing & IT > Computer communications & networking > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Business & Economics > Business & management > Business mathematics & systems > General
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LSN: 3-03-023345-6
Barcode: 9783030233457

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