This book analyses the impact of web design parameters on user
experience and the behaviour of website users. Website design is
considered one of the key parameters of a company's Internet
presentation, affecting consumer attitudes and buying behaviour.
The authors examine the concept of website quality based on the
identification of patterns of user behaviour in the online
environment, particularly focusing on the functional and aesthetic
parameters of web design and causal relationships between them.
Using website traffic analysis and best practices from
professionals, they describe a methodical procedure for measuring
the quality of web pages and developing optimised websites.
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