The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms-from blogs to YouTube to Instagram-in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"-and stand out among freelancers, temps, and gig workers-Duffy asks us all to consider the stakes of not getting paid to do what you love.

This book focuses on the growth of entrepreneurship in Oceania. This means focusing on cultural endeavors as well as digital and technology-based forms of entrepreneurship. It is the first to explore how Oceania has a distinctive type of business appeal given its strategic position in the world. Whilst other regions such as North America, Europe and Africa have been studied in terms of entrepreneurial endeavors, there is a lack of research on Oceania despite it being a unique and important region. This book thus fills this gap by taking a progressive approach as to how entrepreneurship in Oceania is managed, emphasizing the growth of new economic segments and changing geo-political powers.

The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, an organization can create new and innovative ways to service customers or to do business with suppliers and make itself a leader in its field. This capability relies on a successful strategy that integrates the enterprise. Enterprise Systems Integration, Second Edition continues to provide you with the business insight and the technical know-how that ensures successful systems integration.
The book combines the perspectives, knowledge, and experience of more than 70 experts in the various areas that involve enterprise integration. Their expertise ranges from hands-on experience with technology and project management to the higher-level issues of business and management strategy. Each chapter examines an issue or technology relevant to today's enterprise. Collectively, these chapters span the range of enterprise computing and systems integration.
Once armed with the strategy and technologies, you must successfully deploy ERP systems within budget and on time. In addition, you must be able to integrate them into the rest of the enterprise. Still, ERP software does not make up the full picture of today's enterprise. Legacy systems, e-commerce and other Web-based systems, client/server applications, networks and communications systems, data warehousing, and integrated databases enter into the mix. Enterprise Systems Integration, Second Edition paints a comprehensive picture of the technologies that comprise today's enterprise and shows you how to make them work together.

Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

Do you want to make money selling online? If so, there's never been a better time. Today, you can profit not only from eBay, but also by plugging into Amazon and other exciting marketplace opportunities. And, whether you're just looking at a clear-out, need a second income, or want to establish an e-commerce enterprise, this book is your indispensable guide. In this brand new third edition of his bestselling Make Money on eBay UK, Dan Wilson has distilled nearly 15 years experience with eBay, small businesses and internet selling. Whether you are a fledgling seller, full-time trader or e-entrepreneur, Make Serious Money on eBay UK, Amazon and Beyond is the guide to keep by your side.

Small Business Book Award Winner 2013, Small Business Book AwardsThe secrets of the UK's biggest online entrepreneurs revealed

Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place.

Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for "The Evening Standard" - takes us through their start-up stories and maps out exactly what's made them so successful. You'll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. It outlines the fundamental skills and knowledge that business and computer science students need to either oversee the development of a mobile app or themselves undertake to develop a mobile app. This workbook will give a holistic overview of the initial stages that must be considered when endeavoring to develop a mobile app. This workbook breaks topics down into core, technical and non-technical. Looking at each topic from all three angles, the core knowledge required for UI, UI for the technical person and UI for the non-technical person. The workbook guides the student through the key components or core of mobile app development and shows all students both the technical requirements and the non-technical requirements of each topic. It will allow all students to pick and choose how deep they wish to delve into the different topics.

"Basics Marketing: Online Marketing "offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today.

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. Therefore, throughout this book, Brian Sheehan will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.

International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.Other AVA titles of interest include "Basics Marketing: Consumer Behaviour," "The Fundamentals of Marketing," "The Fundamentals of Creative Advertising "and "The Fundamentals of Branding."

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new "phygital retail" phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry's development.

Send Better Email. Build a Better Business.

With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes―not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.

By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:

- Use free content to encourage people to subscribe to your email list

- Develop conversion funnels that drive people to buy from you or sign up for your webinars

- Save time and keep subscribers engaged with your brand with email automation

- Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time

- Test your messages and analyze your performance using key metrics to improve your results

- Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience

- Understand the laws and deliverability rules you must follow and tools to help you along the way

The global retail industry is in the early stages of an era of profound and unprecedented, change. This book is intended to serve as a wide-ranging, robust, and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. Part 1 describes the major directions and drivers of change that define the new retail landscape. Accelerating changes in technology, the rise to international prominence of internet enabled shoppers, and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops central or even necessary to the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town, or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers, and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than ever before, but failure is equally rapid. New opportunities are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills, and capabilities that retail enterprises and their leaders will need if they are to be successful. This second edition presents more than 25 detailed case studies of innovative and successful enterprises alongside more than one hundred smaller examples to illustrate the themes discussed. A new afterword also presents ten central areas business leaders must focus on in order to build organizational resilienc in the wake of COVID-19 and the profound uncertainties retail enterprises now face. Frameworks and practical guidance are offered to help readers contextualise the nature of change occurring on a global scale, and identify the capabilities, skills, and perspectives that will be needed at both an enterprise and a personal leadership level.

Retail is 'going digital,' and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.

This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.

Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments. Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs. Analytics for Retail is your path to creating visual representations that powerfully communicate information and drive decisions. What You'll Learn Review standard statistical concepts to enhance your understanding of retail data Understand the concepts of markups, markdowns and profit margins, and probability Conduct an A/B testing email campaign with all the relevant analytics calculated and explained Who This Book Is For This is a primer book for anyone in the field of retail that needs to learn or refresh their skills or for a reader who wants to move in their company to a more analytical position.

There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. In other words, setting up and maintaining a secure e-business is essential and important to business growth. This book covers state-of-the art practices in e-business security, including privacy, trust, security of transactions, big data, cloud computing, social network, and distributed systems.

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

This book systematically introduces the data governance and digital transformation at Huawei, from the perspectives of technology, process, management, and so on. Huawei is a large global enterprise engaging in multiple types of business in over 170 countries and regions. Its differentiated operation is supported by an enterprise data foundation and corresponding data governance methods. With valuable experience, methodology, standards, solutions, and case studies on data governance and digital transformation, enterprise data at Huawei is ideal for readers to learn and apply, as well as to get an idea of the digital transformation journey at Huawei. This book is organized into four parts and ten chapters. Based on the understanding of "the cognitive world of machines," the book proposes the prospects for the future of data governance, as well as the imaginations about AI-based governance, data sovereignty, and building a data ecosystem.

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Protocols for Secure Electronic Commerce, Third Edition presents a compendium of protocols for securing electronic commerce, or e-commerce, in consumer- and business-to-business applications. Attending to a variety of electronic payment systems currently in use around the globe, this edition:

Updates all chapters to reflect the latest technical advances and developments in areas such as mobile commerce

Adds a new chapter on Bitcoin and other cryptocurrencies that did not exist at the time of the previous edition's publication

Increases the coverage of PayPal in accordance with PayPal’s amplified role for consumers and businesses

Expands the discussion of bank cards, dedicating a full chapter to magnetic stripe cards and a full chapter to chip-and-PIN technology

Protocols for Secure Electronic Commerce, Third Edition offers a state-of-the-art overview of best practices for the security of e-commerce, complete with end-of-chapter review questions and an extensive bibliography of specialized references. A Solutions Manual and PowerPoint slides are available with qualifying course adoption.

Table of Contents

Overview of Electronic Commerce

Electronic Commerce and Mobile Commerce

Effects of the Internet and Mobile Networks

Network Access

Barcodes

Smart Cards

Parties in Electronic Commerce

Security

Summary

Questions

Money and Payment Systems

Mechanisms of Classical Money

Payment Instruments

Types of Dematerialized Monies

Purses, Holders, and Wallets

Transactional Properties of Dematerialized Currencies

Overall Comparison of the Means of Payment

Practice of Dematerialized Money

Clearance and Settlement in Payment Systems

Drivers of Innovation in Banking and Payment Systems

Summary

Questions

Algorithms and Architectures for Security

Security of Open Financial Networks

OSI Model for Cryptographic Security

Security Services at the Link Layer

Security Services at the Network Layer

Security Services at the Application Layer

Message Confidentiality

Data Integrity

Identification of the Participants

Biometric Identification

Authentication of the Participants

Access Control

Denial of Service

Nonrepudiation

Secure Management of Cryptographic Keys

Exchange of Secret Keys: Kerberos

Public Key Kerberos

Exchange of Public Keys

Certificate Management

Authentication

Security Cracks

Summary

Appendix: Principles of Symmetric Encryption

Appendix: Principles of Public Key Encryption

Appendix: Principles of the Digital Signature Algorithm and the Elliptic Curve Digital Signature Algorithm

Questions

Business-to-Business Commerce

Drivers for Business-to-Business Electronic Commerce

Four Stages of Systems Integration

Overview of Business-to-Business Commerce

Short History of Business-to-Business Electronic Commerce

Examples of Business-to-Business Electronic Commerce

Evolution of Business-to-Business Electronic Commerce

Implementation of Business-to-Business Electronic Commerce

X12 and EDIFACT

EDI Messaging

Security of EDI

Integration of XML and Traditional EDI

New Architectures for Business-to-Business Electronic Commerce

Electronic Business (Using) Extensible Markup Language

Web Services

Relation of EDI with Electronic Funds Transfer

Summary

Questions

Transport Layer Security and Secure Sockets Layer

Architecture of SSL/TLS

SSL/TLS Security Services

SSL/TLS Subprotocols

Performance of SSL/TLS

Implementation Pitfalls

Summary

Questions

Wireless Transport Layer Security

Architecture

From TLS to WTLS

Operational Constraints

WAP and TLS Extensions

WAP Browsers

Summary

Questions

The SET Protocol

SET Architecture

Security Services of SET

Certification

Purchasing Transaction

Optional Procedures

Efforts to Promote SETs

SET versus TLS/SSL

Summary

Questions

Payments with Magnetic Stripe Cards

Point-of-Sale Transactions

Communication Standards for Card Transactions

Security of Point-of-Sale Transactions

Internet Transactions

3D Secure

Migration to EMV

Summary

Questions

Secure Payments with Integrated Circuit Cards

Description of Integrated Circuit Cards

Integration of Smart Cards with Computer Systems

Standards for Integrated Circuit Cards

Multiapplication Smart Cards

Security of Smart Cards

Payment Applications of Integrated Circuit Cards

EMV® Card

General Consideration on the Security of Smart Cards

Summary

Questions

Mobile Payments

Reference Model for Mobile Commerce

Secure Element in Mobile Phones

Barcodes

Bluetooth

Near-Field Communication

Text Messages

Bank-Centric Offers

Mobile Operator–Centric Offers

Third-Party Service Offers

Collaborative Offers

Payments from Mobile Terminals

Summary

Questions

Micropayments

Characteristics of Micropayment Systems

Standardization Efforts

Electronic Purses

Online Micropayments

Research Projects

Market Response to Micropayment Systems

Summary

Questions

PayPal

Evolution of PayPal

Personal Accounts

Business Accounts

Summary

Questions

Digital Money

Privacy with Cash and Digital Money

DigiCash (eCash)

Anonymity and Untraceability in DigiCash

Evaluation of DigiCash

Questions

Bitcoin and Cryptocurrencies

Background

Bitcoin Protocol

Operation

Risk Evaluation

Summary and Conclusions

Appendix: The Crypto Anarchist Manifesto

Appendix: Bitcoin as a Social Phenomenon

Appendix: Other Significant Cryptocurrencies

Appendix: Service Offers Based on Bitcoin

Questions

Dematerialized Checks

Processing of Paper Checks

Dematerialized Processing of Checks

Virtual Checks

Summary

Questions

Electronic Commerce in Society

Harmonization of Communication Interfaces

Governance of Electronic Money

Protection of Intellectual Property

Electronic Surveillance and Privacy

Content Filtering and Censorship

Taxation of Electronic Commerce

Trust Promotion

Archives Dematerialization

Summary

Questions

References

Websites/

An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.

In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as:

- What is the metaverse and what it means for your brand, organization or company
- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.
- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing.
- Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.
- Finally, how to protect the metaverse and action steps you can take towards the future.

Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective.

The Pragmatic Guide to Driving Value and Disrupting Markets with Blockchain "Blockchain's potential to transform businesses has generated a tremendous amount of excitement across industries. However, it can be difficult for decision makers to develop a practical approach to blockchain for their specific business requirements. By identifying and clearly describing the value of blockchain for enterprises, as well as the processes required to harness blockchain to achieve business objectives, Blockchain for Business presents a startlingly concise yet comprehensive roadmap for business leaders. This book is an excellent resource for anyone looking to leverage blockchain to transform their business." -Dr. Won-Pyo Hong, President & CEO of Samsung SDS "Much has been written about blockchain in the past few years: what it is and what it is not (at various levels of detail), as well as the technology's long-term strategic value for companies, industries, and economies. However, what we've been missing is a practical, operational, 'how to' set of steps for creating, implementing, and operating a blockchain-based solution. This book aims to fill that gap. It's an invaluable tool for anyone ready to take the plunge and start taking advantage of this remarkable technology." -Irving Wladawsky-Berger, research affiliate, MIT; columnist, WSJ CIO Journal; VP Emeritus, IBM "I will never be able to adequately express how useful this book will be to my class. In addition the great chapters on cybersecurity, I loved the Integration Models, especially 'Coexistence with Systems of Record.' Legacy integration with Blockchain is a critical barrier, and you nailed it!" -Thomas Doty, JD, LLM - Adjunct Professor, University of New Hampshire Law Blockchain enables enterprises to reinvent processes and business models and to pursue radically disruptive applications. Blockchain for Business is a concise, accessible, and pragmatic guide to both the technology and the opportunities it creates. Authored by three experts from IBM's Enterprise Blockchain practice, it introduces industry-specific and cross-industry use cases, and reviews best-practice approaches to planning and delivering blockchain projects. With a relentless focus on real-world business outcomes, the authors reveal what blockchain can do, what it can't do yet, and where it's headed. Understand five elements that make blockchain so disruptive: transparency, immutability, security, consensus, and smart contracts Explore key use cases: cross-border payments, food and drug safety, provenance, trade finance, clinical trials, land registries, and more See how trusted blockchain networks are facilitating entirely new business models Compare blockchain types: permissioned, permissionless, private, public, federated, and hybrid Anticipate key technical, business, regulatory, and governance challenges Build blockchain financial models, investment rubrics, and risk frameworks Organize and manage teams to transform blockchain plans into reality Whether you're a senior decision maker, technical professional, customer, or investor, Blockchain for Business will help you cut through the hype and objectively assess blockchain's potential in your business. Register your product for convenient access to downloads, updates, and/or corrections as they become available.