E-Commerce Strategy - Text and Cases (Paperback, 2013 ed.)

E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

General

Imprint:	Springer-Verlag New York
Country of origin:	United States
Series:	Springer Texts in Business and Economics
Release date:	August 2014
First published:	2013
Authors:	Sanjay Mohapatra
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Paperback
Pages:	262
Edition:	2013 ed.
ISBN-13:	978-1-4899-7344-3
Categories:	Books > Business & Economics > Business & management > E-commerce Promotions
LSN:	1-4899-7344-3
Barcode:	9781489973443

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