Understand mobile marketing fast, without cutting corners An
understanding of mobile marketing is essential for anyone who wants
to reach the growing market of on-the-go consumers. In this short,
accessible book, Nick Smith shares a lifetime of hard-earned wisdom
and practical advice, giving you, in straightforward language, all
the mobile marketing expertise you need to run successful mobile
campaigns. The 'in a week' structure explains the essentials of
mobile marketing over just 7 days: Sunday: Why the future is mobile
Monday: Basic mobile traffic getting tactics Tuesday: Social mobile
marketing Wednesday: Mobile pay per click (PPC) marketing Thursday:
Mobile apps for SMEs Friday: SMS marketing Saturday: Building the
ultimate mobile marketing system At the end there are questions to
ensure you have taken it all in and cartoons, diagrams and visual
aids throughout help make Mobile Marketing In A Week an enjoyable
and effective learning experience. So what are you waiting for?
Take the fast track to successful mobile marketing!
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