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Marketing Communication - An Integrated Approach (Paperback) Loot Price: R538
Discovery Miles 5 380
You Save: R131 (20%)
Marketing Communication - An Integrated Approach (Paperback): Ludi Koekemoer

Marketing Communication - An Integrated Approach (Paperback)

Ludi Koekemoer

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List price R669 Loot Price R538 Discovery Miles 5 380 You Save R131 (20%)

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The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

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