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Marketing Communication - An Integrated Approach (Paperback) Price: R850
Discovery Miles 8 500
Repayment Terms: R80 pm x 12*
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Marketing Communication - An Integrated Approach (Paperback): Ludi Koekemoer

Marketing Communication - An Integrated Approach (Paperback)

Ludi Koekemoer

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Price R850
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Aristata Bookshop - Fulfilled by Loot
Discovery Miles 8 500 | Repayment Terms: R80 pm x 12*

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The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2013
Photographers: Ludi Koekemoer
Dimensions: 245 x 168 x 34mm (L x W x T)
Format: Paperback
Pages: 514
ISBN-13: 978-1-4851-0217-5
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > UNISA > Management
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-0217-0
Barcode: 9781485102175
Course Code: MNM2611

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