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Marketing Communication - An Integrated Approach (Paperback) Loot Price: R561
Discovery Miles 5 610
You Save: R108 (16%)
Marketing Communication - An Integrated Approach (Paperback): Ludi Koekemoer

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Marketing Communication - An Integrated Approach (Paperback)

Ludi Koekemoer

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List price R669 Loot Price R561 Discovery Miles 5 610 You Save R108 (16%)

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The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

General

Imprint: Juta & Co
Country of origin: South Africa
Release date: December 2013
Photographers: Ludi Koekemoer
Dimensions: 245 x 168 x 34mm (L x W x T)
Format: Paperback
Pages: 514
ISBN-13: 978-1-4851-0217-5
Categories: Books > Academic & Education > UNISA
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks
Promotions
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > UNISA > Business Management
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > UNISA > Management
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Business communication & presentation
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-4851-0217-0
Barcode: 9781485102175
Course Code: MNM2611

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