BE DISCOVERED with SEO Tactics for All Technical Levels
Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level.

The Synchronous Trainer's Survival Guide is a hands-on resource for enhancing your real-time e-learning sessions. Written by Jennifer Hofmann, a synchronous training leader, it is the first and only book focusing solely on this emerging training method. If you're new to synchronous training, everything you need to know is right here. If you're a seasoned pro the practical tips, tools, and customizable templates in this book will ensure the success of your online training courses, meetings, and events.

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen erl utern sie die praktischen Anwendungen und illustrieren das Thema anhand vieler Best-Practice-Beispiele. Leser erfahren, welche Bedeutung das Social Web und seine grundlegenden Mechanismen haben, so dass Internet-Aktivit ten besser geplant und an neue Entwicklungen angepasst werden k nnen. F r Akteure in der Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in die touristische Praxis des Social Web suchen.

This book is for people worrying about their sinking ship. Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-mindedness that doom any analogue organisation trapped into thinking that while the internet has changed the world, it won't change their world. Companies that grew up on the web have changed our expectations of the services we rely on. We demand simplicity, speed and low cost. Organizations founded before the Internet aren't keeping up - despite spending millions on IT, marketing and 'innovation'. This revised, expanded second edition of Digital Transformation at Scale is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organizations pivot to this new way of working, and what lessons others can learn from their experience. It is based on the authors' experience designing and helping to deliver the UK's Government Digital Service (GDS). The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped GBP4 billion off the government's technology bill, opened up public sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries and companies noticed, with the GDS model now being copied around the world.

This book focuses on the growth of entrepreneurship in Oceania. This means focusing on cultural endeavors as well as digital and technology-based forms of entrepreneurship. It is the first to explore how Oceania has a distinctive type of business appeal given its strategic position in the world. Whilst other regions such as North America, Europe and Africa have been studied in terms of entrepreneurial endeavors, there is a lack of research on Oceania despite it being a unique and important region. This book thus fills this gap by taking a progressive approach as to how entrepreneurship in Oceania is managed, emphasizing the growth of new economic segments and changing geo-political powers.

This book systematically introduces the data governance and digital transformation at Huawei, from the perspectives of technology, process, management, and so on. Huawei is a large global enterprise engaging in multiple types of business in over 170 countries and regions. Its differentiated operation is supported by an enterprise data foundation and corresponding data governance methods. With valuable experience, methodology, standards, solutions, and case studies on data governance and digital transformation, enterprise data at Huawei is ideal for readers to learn and apply, as well as to get an idea of the digital transformation journey at Huawei. This book is organized into four parts and ten chapters. Based on the understanding of "the cognitive world of machines," the book proposes the prospects for the future of data governance, as well as the imaginations about AI-based governance, data sovereignty, and building a data ecosystem.

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments. Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs. Analytics for Retail is your path to creating visual representations that powerfully communicate information and drive decisions. What You'll Learn Review standard statistical concepts to enhance your understanding of retail data Understand the concepts of markups, markdowns and profit margins, and probability Conduct an A/B testing email campaign with all the relevant analytics calculated and explained Who This Book Is For This is a primer book for anyone in the field of retail that needs to learn or refresh their skills or for a reader who wants to move in their company to a more analytical position.

An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters. The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.

This book is an essential introductory guide to the knowledge required to develop apps. Chapter by chapter it provides the core principles any person must understand in order to develop mobile applications. It outlines the fundamental skills and knowledge that business and computer science students need to either oversee the development of a mobile app or themselves undertake to develop a mobile app. This workbook will give a holistic overview of the initial stages that must be considered when endeavoring to develop a mobile app. This workbook breaks topics down into core, technical and non-technical. Looking at each topic from all three angles, the core knowledge required for UI, UI for the technical person and UI for the non-technical person. The workbook guides the student through the key components or core of mobile app development and shows all students both the technical requirements and the non-technical requirements of each topic. It will allow all students to pick and choose how deep they wish to delve into the different topics.

This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.

Corporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. However, most of the books that are written about e-learning do not describe in detail how corporate e-learning is actually implemented within a specific company. Corporate E-Learning fills that gap by describing in depth how e-learning programs are developed and instituted, and how their effectiveness is measured, from the perspective of practicing e-learning professionals at IBM, an early and liberal user of e-learning technologies to train their global workforce. Drawing on a wealth of in-person interviews of numerous e-learning professionals at IBM, as well as recent e-learning literature, Tai discusses how IBM has significantly contributed to the evolution of corporate e-learning. In the course of doing so, he makes useful comparisons with other companies and industries, and draws conclusions that are applicable to any company considering utilizing e-learning. Companies should be careful, concludes Tai, to use e-learning only when it makes strategic and economic sense, not simply because the technology is available. In addition, e-learning should always be used along with other more traditional means of learning, and carefully monitored by feedback mechanisms to measure whether its objectives have been accomplished, and how e-learning programs might improve in the future. Corporate E-Learning is designed for classroom use in technology management courses, and will also appeal to corporate professionals who areinvolved in training, human resources development, and performance improvement.

When we work or play through digital technologies - we also live in them. Communities form, conversations and social movements emerge spontaneously and through careful offline planning. While we have used disembodied communication and transportation technologies in the past - and still do - we have never before actually synchronously inhabited these communicative spaces, routes and networks in quite the way we do now. Digital Diasporas engages conversations across a selection of contemporary (gendered) Indian identified networks online: "Desis" creating place through labour and affective network formation in secondlife, Indian (diasporic) women engaged in digital domesticity, to Indian digital feminists engaged in debate and dialogue through Twitter. Through particular conversations and ethnographic journeys and linking back to personal and South Asian histories of Internet mediation, Gajjala and her co-authors reveal how affect and gendered digital labour combine in the formation of global socio-economic environment.

In the field of business and management, the core concept associated with migration sees "difference and distance" as liabilities, whether they are national, cultural, geographic, or semantic. While existing research is valuable, recently it has been suggested that an emphasis on liabilities and adverse outcomes associated with such differences may hinder our understanding of the conditions that help to leverage the value of diversity in a wide range of contexts. Global Migration, Entrepreneurship and Society seeks to explore these seemingly interconnected processes, offering a safe space to critically examine the specific political contexts of excluded groups and develop a much-needed theoretical and policy-related set of writings that can cast light on the workings and complexities of processes of global migration, entrepreneurship and societal integration.

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want or might want when they first visit an online site. Then marketers must use strategies to capture the buyer s attention and build the relationship carefully, rather than aggressively trying to close a sale. Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. Their book aims to show organizations the value of relationships in a digital age and a clear method for quantifying that value. It includes specific techniques, like storytelling and personalized content, which have been proven to improve conversions and engage customers. The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn t changed relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult. Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

E-Commerce and E-Government has become known as the wave of the future for business all over the world. Whether large, small, or just starting, E-Commerce and E- Government have been the easier and more sufficient way to handle business. This book brings together revised and expanded versions of eighteen papers selected from the 2003 International Conference on Management of e-Commerce and e-Government. This book presents leading edge research in this new and exciting field. The ICMeCG 2003 has initially received a total of 176 submissions from Australia, China, Norway, UK, and USA. Unfortunately, risk of SARS prevented many authors from actually participating in the conference. The Program Committee of ICMeCG selected papers through a careful reviewing process. Although some papers remain devoted to conceptual and general discussion about e-Commerce management, many papers have adopted quantitative or formal analysis methods in their research. Results presented in these papers provide an important contribution, especially as compared with earlier research based on qualitative methods alone. This book presents cutting edge research in this new and exciting field.

Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early 1970s.

The Digital Economy offers an up-to-date, critical synthesis that links the various aspects of the digital or cyber economy from the perspective of real firms. A geographic approach emphasizes how IT has made businesses less dependent on locational constraints, and the tangible effects on places and regions are placed at the core of the analysis. Case studies of companies, including Amazon, Dell, Li & Fung, and Volvo, demonstrate that the geography of digitally-driven production is the outcome of both dispersion and agglomeration dynamics. Global corporations are shown to have footprints that ignore to some degree distance and time, yet creative and coordinating activities remain anchored in urban innovative ecosystems such as Silicon Valley and Bangalore. These trends have been made possible by the development of a worldwide and integrated telecommunications network, whose unequal presence dictates the capabilities of places and communities to be connected to the global economy. However, the threat of the digital divide must not be overstated. In cities, rural areas, and emerging countries, local development is wrapped up in human capital, rather than technology.

This engaging and accessible text describes and explains the patterns and dynamics of today s digital economic space. The effects on places and regions and the people in them are at the core of the authors analysis, illustrated by many real examples. This book will be useful to anyone studying business and management, geography and information and communication studies.

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry's development.

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.

Being able to make and receive payments is an essential facet of modern life. It is integral to the banking and finance systems, and it touches all global citizens. In some areas, payment systems are rapidly evolving - moving swiftly from paper payment instruments, to electronic, to real-time - but in others, underdeveloped payment systems hold back economic and social development. This book is intended to assist the reader in navigating the payments landscape. The author explores highly topical areas, such as the role of payment systems in enabling commerce to contribute to the development of emerging economies, the evolution of payment systems from paper instruments to computerization, the role of cryptocurrencies, and the slow decline of plastic credit and debit cards owing to alternative forms of payment being introduced. Altogether, this book provides a comprehensive overview of the evolution of payment and offers projections for the future, encouraging readers to explore their own predictions, using the framework that the book has provided. It is vital reading for technologists, marketers, executives and investors in the FinTech sector, as well as academics teaching business and technology courses.

NEW YORK TIMES BESTSELLER. The unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom--and almost got away with it

In 2011, a twenty-six-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine Web site hosted on the Dark Web where anyone could trade anything--drugs, hacking software, forged passports, counterfeit cash, poisons--free of the government's watchful eye.

It wasn't long before the media got wind of the new Web site where anyone--not just teenagers and weed dealers but terrorists and black hat hackers--could buy and sell contraband detection-free. Spurred by a public outcry, the federal government launched an epic two-year manhunt for the site's elusive proprietor, with no leads, no witnesses, and no clear jurisdiction. All the investigators knew was that whoever was running the site called himself the Dread Pirate Roberts.

The Silk Road quickly ballooned into $1.2 billion enterprise, and Ross embraced his new role as kingpin. He enlisted a loyal crew of allies in high and low places, all as addicted to the danger and thrill of running an illegal marketplace as their customers were to the heroin they sold. Through his network he got wind of the target on his back and took drastic steps to protect himself--including ordering a hit on a former employee. As Ross made plans to disappear forever, the Feds raced against the clock to catch a man they weren't sure even existed, searching for a needle in the haystack of the global Internet.

Drawing on exclusive access to key players and two billion digital words and images Ross left behind, Vanity Fair correspondent and New York Times bestselling author Nick Bilton offers a tale filled with twists and turns, lucky breaks and unbelievable close calls. It's a story of the boy next door's ambition gone criminal, spurred on by the clash between the new world of libertarian-leaning, anonymous, decentralized Web advocates and the old world of government control, order, and the rule of law. Filled with unforgettable characters and capped by an astonishing climax, American Kingpin might be dismissed as too outrageous for fiction. But it's all too real.

Get a handle on the digital currency revolution, and learn how to get on board The Bitcoin Big Bang is a guide to navigating the uncharted territory of digital currency. Written by CNBC contributor Brian Kelly, this book goes beyond Bitcoin 101 to explain how this transformative technology is about to change the world. Digital currency is thrown into perspective against the history of payment systems and its own evolution, as readers are invited to explore the ways in which this technology is already changing the way business gets done. Readers gain insight into the mechanisms behind Bitcoin, and an expert perspective on digital currency's effect on the future of money and the economic implications of the Bitcoin revolution. In the same way that e-mail changed the way we transfer information, the decentralized Bitcoin network is about to revolutionize the business world, the legal profession, and even the role of the government. The Bitcoin Big Bang dives head first into this paradigm shift, allowing readers to: Explore the origins of digital currency Learn the history and evolution of payment systems Discover how the Bitcoin network is facilitating free and instant transfer of value Understand the mining of Bitcoin, and how to invest The digital currency revolution has implications that spread far beyond the finance industry. Anyone who exchanges payment for goods and services is on the cusp of the next big push in societal evolution, and only an understanding of the technology and a clear knowledge of the systems and behaviors at play can fully prepare us for the changes to come. The Bitcoin Big Bang is the go-to guide, helping those who use money use it better.

This new edition of the best-selling book/CD package gives a complete overview of the electronic commerce environment. It has been revised and completely updated to reflect the most recent trends in security, EDI, B2B, dotcoms, and online trading. Covering everything from fundamental encryption issues to future trends, this comprehensive guide provides a thorough study of electronic commerce and the tools needed to conduct business on the Internet.