B2B eCommerce - Basics, Business Models and Best Practices in Business-to-Business Online Trade (Paperback, 1st ed. 2023)

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

General

Imprint:	Springer
Country of origin:	Netherlands
Release date:	November 2022
First published:	2023
Authors:	Gerrit Heinemann
Dimensions:	240 x 168mm (L x W)
Format:	Paperback
Pages:	205
Edition:	1st ed. 2023
ISBN-13:	978-3-658-38527-9
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN:	3-658-38527-8
Barcode:	9783658385279

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