Achieving Business Competitiveness in a Digital Environment - Opportunities in E-commerce and Online Marketing (Paperback, 1st ed. 2022)

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Contributions to Management Science
Release date:	February 2023
First published:	2022
Editors:	Tereza Semeradova • Petr Weinlich
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	239
Edition:	1st ed. 2022
ISBN-13:	978-3-03-093133-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-093133-1
Barcode:	9783030931339

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