Advances in automation for electronic commerce require improved understanding and formalization of the objects, processes, and policies of commerce itself. These include business objects such as bills of lading and contracts; processes such as workflows and trade procedures; and policies covering such problems as contract or procedure validation and strategic behaviour. This book is about theory, formalization, and proof-of-concept implementation of these and related matters. In addition to presenting state-of-the-art results, the book places this work in the context of nearly twenty years of developments in formal modelling for electronic commerce. A comprehensive bibliography and index are provided.

Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone - with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game theory, with its focus on adversarial but mutually dependent relationships. Originally developed to guide nuclear brinksmanship policy during the Cold War, game theory provides the foundation for an evoluti- ary view of social media marketing. Through fascinating game theory c- cepts like the Prisoner's Dilemma, the Stag Hunt, Self-Command, and Job Market Signaling, this study uncovers the cooperative trends that brought marketing to its present state and points the way toward marketing's future course. I. Der Drehbuchautor und seine Rechte VII VII Vorwort Contents Chapter 1: Surviving the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1. 1 The Origins of Game Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1. 2 Game Theory, the New Media, and the NEW New Media . . . . . . . . . 7 1. 3 The Payoff Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter 2: Zero-Sum Games in Traditional Marketing . . . . . . . . . . . . 13 2. 1 Zero-Sum Games and the Problem of Transparency . . . . . . . . . . . . . 14 2. 2 The Zero-Sum of Pricing Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . 16 2. 3 The Wisdom of Randomization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 2. 4 Randomization and A/B Testing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 2. 5 The Hazards of Entrenchment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Helpful tools and ideas are presented you fuel and support the necessary adaption process.

It is beneficial for businesses to have a great website. However, many enterprises have the problem of maintaining a website that also turns a profit. Only a few have succeeded in finding a business model that supports profitable growth on the internet in a sustainable way. This is a practical companion for making the right business model choices in a digital, networked and mobile world.

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way forward for the next ten years.

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: * consumer trust in online environments * trust and mobile media * new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collaboration based on trust and governance. Part I: Innovation in Business Models and Digital Outsourcing takes an internal company perspective on strategic digital outsourcing, and the importance of trust in outsourcing relationships. Part II: Inter-organizational Relations and Transfer explores topics underpinning service recipients and service suppliers' relationships including governance, knowledge transfer and legal aspects. Part III: From On-site to Cloud discusses the challenges presented by moving to a cloud environment, including risks and controls. Part IV: Developments to Come explores emerging technologies and their impact on digital outsourcing such as blockchain and the Internet of Things. In a fiercely competitive market, companies must transform their business models and embrace new approaches. This Companion provides a comprehensive management overview of strategic digital outsourcing and is an invaluable resource for researchers and advanced students in business and strategic information management, as well as a timely resource for systems professionals.

This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology companies such as iflytek, JD.com, IBM and Amazon. A wide range of commercial fields are covered ensuring a comprehensive research on the topic of digital economy, for example Shanghai Center (Construction Management), PPDai(Finance), 3Dmed(Precision Medicine), Children's Hospital of Shanghai(Medical Service), First Respond (First Aid Service) etc. All cases are presented based on field studies as well as in-depth interviews and are followed by thought-provoking case analysis, which can help readers to better understand the cases from different perspectives. Readers can use this book as a good reference to address challenges and capture opportunities in the context of ever growing digital economy.

Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites. Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy you'll need to create and operate online businesses that will automatically generate streams of effortless income for you. You won't find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion. What you'll learn From Build a Profitable Online Business you'll learn: *How to strategize, design, start up, and operate your own online business. *How to build a professional-quality website with minimal outlay. *How to attract visitors to your website and make them come back for more. *How to monetize your website in 5 different ways. *How to automate your websites to produce constant streams of passive income.Who this book is for The primary audience for this book is individual entrepreneurs who want to create successful web businesses with the least expenditure of time and money and run them as automated engines of passive income. The secondary audience is small companies, to which the strategies and techniques presented in the book apply equally well. This is not a book for people to program or use tools to build a website, so the audience is spared skipping through material that will not be helpful, or is redundant, or not at the correct level for them.

Dieses Buch zeigt, wie Deutschland als fuhrende Industrienation auch in der Digitalen Wirtschaft ein starker Player werden kann. Deutschland verfugt uber unzahlige Weltmarktfuhrer in den klassischen Wirtschaftsbranchen, bisher aber uber keinen digitalen Champion. Die grossen Player aus dem Internet wie Google, Facebook & Co. dringen zunehmend auch in die realen Wirtschaftsbranchen ein und wollen hier die Spielregeln verandern. Vor diesem Hintergrund analysieren Tobias Kollmann und Holger Schmidt die Rahmenbedingungen eines digitalen Wandels fur unsere Wirtschaft und Gesellschaft, beleuchten die aktuellen Entwicklungen und geben Hinweise auf die notwendigen AEnderungen fur die Zukunft. Im Zentrum stehen die Fragen: Was haben wir aus der bisherigen Digitalisierung gelernt? Wie sieht die aktuelle Digitale Transformation unserer Wirtschaft und Gesellschaft aus? Was ist zu tun, damit wir in Zukunft im digitalen Wettbewerb einen starken Stellenwert erreichen? Oder kurz gesagt: Wie muss ein digitaler Masterplan fur Deutschland aussehen? Die Autoren Prof. Dr. Tobias Kollmann ist Inhaber des Lehrstuhls fur E-Business und E-Entrepreneurship an der Universitat Duisburg-Essen. Er ist Vorsitzender des Beirats "Junge Digitale Wirtschaft" im BMWi und Beauftragter fur die Digitale Wirtschaft in NRW. Als Mitgrunder von AutoScout24 gehoerte er zu den Pionieren der deutschen Internet-Grunderszene. Er konzipierte 2004 die erste mobile UMTS-App in Deutschland, wurde 2012 zum Business Angel des Jahres gewahlt und sitzt u.a. im Aufsichtsrat von Kloeckner & Co SE. Laut dem Magazin Business Punk (02/2014) zahlt er zu den 50 wichtigsten Koepfen der Startup-Szene in Deutschland. Dr. Holger Schmidt ist Chefkorrespondent mit Schwerpunkt Internet des Magazins FOCUS in Berlin. Zuvor hat er 14 Jahre fur die Frankfurter Allgemeine Zeitung uber die digitale OEkonomie berichtet und dort die woechentliche Sonderseite "Netzwirtschaft" verantwortet. Als Internet-Koordinator war er fur die Zusammenarbeit Print/Online zustandig. Sein Blog "Netzoekonom" gehoert zu den meistgelesenen Publikationen der Digitalen Wirtschaft in Deutschland. Daruber hinaus unterrichtet er als Dozent "Digitale Transformation" an der TU Darmstadt und "Medienoekonomie" an der Hamburg Media School.

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text "Digital Marketing: a Practical Approach," this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading.

Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios.

The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area.

Topics covered in this book include:

• Social networking
• Consumer reviews
• Social service and support
• Real-time social media marketing
• Blogging
• Viral marketing and influencers
• Advertising on social media

And much more.

"

An Introduction to Social Media Marketing" is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing.

This book describes research performed in the context of trust/distrust propagation and aggregation, and their use in recommender systems. This is a hot research topic with important implications for various application areas. The main innovative contributions of the work are: -new bilattice-based model for trust and distrust, allowing for ignorance and inconsistency -proposals for various propagation and aggregation operators, including the analysis of mathematical properties -Evaluation of these operators on real data, including a discussion on the data sets and their characteristics. -A novel approach for identifying controversial items in a recommender system -An analysis on the utility of including distrust in recommender systems -Various approaches for trust based recommendations (a.o. base on collaborative filtering), an in depth experimental analysis, and proposal for a hybrid approach -Analysis of various user types in recommender systems to optimize bootstrapping of cold start users.

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn.

In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the auspices of UNESCO. IFIP's mission is to be the leading, truly international, apolitical organization which encourages and assists in the development, exploitation and application of Information Technology for the benefit of all people. At the heart of IFIP lie its Technical Committees that, between them, count on the active participation of some two thousand people world-wide. These Groups work in a variety of ways to share experience and to develop their specialised knowledge. Technical Committees include: TC 1. Foundations of Computer Science; TC 2: Software: Theory and Practice; TC 3: Education; TC 6: Communication Systems; TC 7: System Modelling and Optimization; TC 9: Relationship between Computers and Society; TC 11: Security and Protection in Information Processing Systems; TC 12: Artificial Intelligence and TC 13: Human-Computer Interaction. The IFIP website www.ifip.org) has further details. Technical Committee 8 (TC8) is concerned with Information Systems in organisations. Within TC8 there are different Working Groups focusing on particular aspects of Information Systems.

The fast progress in computer networks and their wide availability is complemented with on one hand the explosion of mobile computing and on the other hand the trends in the direction of ubiquitous computing. The merger of these technologies acts as a powerful enabler for new forms of highly dynamic collaborative organizations and the emergence of new business practices. Early efforts in the area of virtual enterprises (VE) were strongly constrained by the need to design and develop horizontal infrastructures aimed at supporting the basic collaboration needs of consortia of enterprises. Current trends, however, are more and more directed to the development of new vertical business models and corresponding support tools. In parallel to these efforts, after the first euphoria of the E-commerce wave and the disappointments caused by some simplistic approaches then adopted, there is a shift towards Business-to-Business solutions, as a way to effectively enable E-commerce. This is therefore a time of convergence of the virtual enterprise and e-business developments.This book contains selected articles from PRO-VE 2000, the second working conference on Infrastructures for Virtual Enterprises, which was sponsored by the International Federation for Information Processing (IFIP) and held in Florianopolis, Brazil in December 2000. The included articles represent relevant examples of the current state of the art in virtual enterprises and support for electronic business. Together with a diversity of application domains, the emphasis is mostly on: the new forms of virtual organizations, support for agility, modeling and execution of distributed business processes, management of enterprise clusters, distributed/federated information management, knowledge management, logistics for electronic commerce, and safe communication. In other words, the book is mainly focused on the management of business-to-business cooperation in virtual and smart organizations. The implantation of electronic business and the virtual enterprise area is not only a technological problem. Therefore, aspects such as socio-organizational transformations, training needs, legal and ethical issues, and intellectual property rights, are also addressed in the book.E-Business and Virtual Enterprises is essential reading for researchers, engineers, practitioners, and engineering students in production engineering, computer science, electrical engineering, mechanical engineering, organizational science, and industrial sociology.

Drawing on wide-ranging contributions from prominent international experts and discussing some of the most pressing issues facing policy makers and practitioners in the field of payment systems today, this volume provides cutting-edge perspectives on the current issues surrounding payment systems and their future. It covers a range of continually important topics, including: the form payment systems might take in the future the risks associated with this evolution the techniques being deployed to assess these risks and the implications these risks have for the respective roles of the public and private sector. Produced in association with the Bank of England, this book is fascinating reading for practitioners and policy makers in the field of payment systems, as well as students and researchers engaged with the economics of payments and central banking policy.

How to effectively design and deliver virtual advisory services can be a mystery to many public and private organisations. This study examines the interesting phenomenon of providing virtual advisors to assist users in accomplishing their tasks in the digital world. Based on a thorough analysis of abundant typical applications in various business and government sectors, this book discusses the current status and future trends of virtual advisory services in digital environments. This book also reveals exactly what users expect from such services, and what they hate! It provides thought-provoking guidelines for best practice in the design and provision of virtual advisors on e-portals.

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.