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Books > Business & Economics > Business & management > E-commerce
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Electronic Commerce - Strategies and Models for Business-to-Business Trading (Paperback, Revised)
Loot Price: R1,506
Discovery Miles 15 060
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Electronic Commerce - Strategies and Models for Business-to-Business Trading (Paperback, Revised)
Expected to ship within 12 - 17 working days
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A systematic study with Internet commerce models based on solid
research, presenting guidelines for any company that wants to
organize its business more effectively and understand where its
sources of e-commerce revenues come from. (Kirkus UK)
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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