Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...

The book examines a wide range of issues that characterize the current IT based innovation trends in organisations. It contains a collection of research papers focusing on themes of growing interest in the field of Information System, Organization Studies, and Management. The book offers a multi-disciplinary view on Information Systems aiming to disseminate academic knowledge. It might be particularly relevant to IT practitioners such as information systems managers, business managers and IT consultants. The volume is divided into XIV sections, each one focusing on a specific theme. A preface written by Joey George, president of the Association for Information Systems opens the text. The content of each section is based on a selection of the best papers (original double blind peer reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which has been held in Naples, Italy, on October 2010.

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic-or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is-that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

As the growth in teleworking, 'virtual teams', and 'virtual enterprises' has shown, the economic landscape is increasingly characterized by an ability to work across spatial and organizational boundaries. Only with this re-design of working methods and business processes can the promise of the digital age be delivered.

This book draws upon an international, multi-disciplinary team of editors and contributors and presents the most recent academic research on the subject.


Related link: http://www.routledge.com/titles/ebwr

Provides readers with a listing of some of the most useful business and industry information sources available freely on the Internet Covers: sources of useful free business and industry information, sections on different industrial sectors, business information portals. Looks at things from the point of view of people doing business in the United Kingdom and also from the perspective of UK exporters with alphabetical listing of organisations, information providers, subject index and glossary.

The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balancing, system management, and others. As such, it can be a daunting task to try to comprehend these systems. Application Servers for E-Business helps you understand the use of application servers in e-business. The book presents a comprehensive overview of the technologies related to application servers in their facilitation of E-business. These technologies include CORBA, Java, Enterprise Java Beans, Java 2, web servers, and legacy systems. It explores the role these servers play in the modern enterprise IT infrastructure and the environment in which they operate. The material also includes implementation considerations for application servers, including security, scalability, load balancing, and fault tolerance.

Chapter one provides an overview of application servers, the evolution of computing that took us from hierarchical, mainframe-centric environments to the web model of computing, and the rationale for E-commerce and E-business. Chapters two through five cover specific technologies, from web browsers and servers to applets and servlets. Chapter three provides an overview of Java technologies, and chapter four covers CORBA. Chapter five discusses application servers in detail. Since application servers are increasingly supporting the key mission-critical processes of an enterprise, it is critical that organizations deploying them build in "enterprise-class" facilities for security, scalability, load balancing, fault tolerance, and management. Chapter six discusses these deployment design issues. The book concludes with chapter seven, a chapter that presents several examples of the advantages of application servers in large enterprises. It also presents two case studies that illustrate the decision process, and an overview of seventeen application servers. The chapters are organized in a straightforward manner, with section and subsections clearly indicated so that they can be easily skimmed. The comprehensive coverage offered in this book makes it an ideal reference for IT management and staff responsible for specifying, designing, evaluating, and implementing electronic commerce solutions.

This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Domain" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In this context, the book covers a wide range of topics, such as digital innovation, business analytics, artificial intelligence, and IT strategy, which affect companies, individuals, and societies. This volume gathers the revised and peer-reviewed papers on the topic "Technology" presented at the International Conference on Information Systems, held at the University of Duisburg-Essen in 2021.

As e-business grows around the world, there is an increased need for resources that assist in the understanding of the key aspects and implications related to these technologies. The research that is being done now will be the cornerstone of not only e-business, but business in general for years to come. Transformations in E-Business Technologies and Commerce: Emerging Impacts is both a snapshot of e-business as it is today and a window into the many developments already underway. In some cases, it is a forecast of areas yet to be developed. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

The lead editor, Russell Belk is an internationally renowned scholar in consumer behaviour Follow up to the first authorative assessment of digital consumption, arguably a paradigm shift in consumer behaviour Leading collection of international contributors

The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this book, lifestyle entrepreneurship expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9-5 job they hate for an online business they love. This guide explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer lifestyle compromises that corporate "success" requires. In Click Millionaires, you will learn how to: find a lucrative niche on the Internet that matches your interests and skills; choose an online business model: from blogs, online communities, digital delivery, online services, affiliate marketing and even physical products; position yourself as an expert; build your audience; design the lifestyle you want; and balance passion and profits to realize their personal definition of success. Featuring stories of dozens of "regular folks" who have reinvented themselves as "Click Millionaires", this inspiring and practical guide shows you how to stop dreaming of a better life and start living it!

This guide examines the use of technology for sharing information, both within an organisation, and between companies and their clients and customers. It looks in particular at the use of push/ pull technologies for delivering current awareness services. The guide also discusses the pros and cons of the technology, particularly information overload, and suggests a number of ways of minimising the problems. The guide contains a useful list of books, reports, journals and other information sources. Contents: Introduction; Intranets; Extranets; Groupware; Case studies; Push/pull technologies; Information overload; Key players; Useful information sources; References; Further reading.

Knowledge, Groupware, and the Internet details the convergence of modern knowledge management theory and emerging computer technologies, and discusses how they collectively enable business change and enhance an organization's ability to create and share knowledge. This compendium of authoritative articles explains the relationship between knowledge management and two major technologies enabling it: Groupware and the Internet. These critical technologies help an organization evolve from individual to group knowledge, quickly make tacit knowledge explicit, and enable people to use and apply this knowledge. Knowledge, Groupware and the Internet helps readers understand how to unite the people and technologies that define effective knowledge management.

This book discusses how technological innovations have affected the resolution of disputes arising from electronic commerce in the European Union, UK and China. Online dispute resolution (ODR) is a form of alternative dispute resolution in which information technology is used to establish a process that is more effective and conducive to resolving the specific types of dispute for which it was created. This book focuses on out-of-court ODR and the resolution of disputes in the field of electronic commerce. It explores the potential of ODR in this specific e-commerce context and investigates whether the current use of ODR is in line with the principles of access to justice and procedural fairness. Moreover, it examines the major concerns surrounding the development of ODR, e.g. the extent to which electronic ADR agreements are recognized by national courts in cross-border e-commerce transactions, how procedural justice is ensured in ODR proceedings, and whether ODR outcomes can be effectively enforced. To this end, the book assesses the current and potential role of ODR in resolving e-commerce disputes, identifies the legal framework for and legal barriers to the development of ODR, and makes recommendations as to the direction in which practice and the current legal framework should evolve. In closing, the book draws on the latest legislation in the field of e-commerce law and dispute resolution in order to make recommendations for future ODR design, such as the EU Platform-to-Business Regulation on Promoting Fairness and Transparency for Business Users of Online Intermediation Services (2019) and the United Nations Convention on International Settlement Agreements Resulting from Mediation (2018), which provide the legal basis for ODR's future development.

This book discusses important recent advances in automated negotiations. It introduces a number of state-of-the-art autonomous agents for large-scale and complex negotiations, and demonstrates that automated negotiation is one of the most important areas in the field of autonomous agents and multi-agent systems. Further, it presents automated negotiation scenarios involving negotiation encounters that may have, for instance, a large number of agents or a large number of issues with interdependencies and/or real-time constraints. This book includes carefully selected and reviewed outcomes of the 11th International Workshop on Automated Negotiations (ACAN) held in Stockholm, Sweden, 2018, in conjunction with IJCAI-ECAI-2018. Written by leading academic and industrial researchers, it is a valuable resource for professionals and scholars working on complex automated negotiations. Furthermore, the in-depth descriptions of automated negotiating agent programs help readers who are involved in writing codes for automated agents.

Exploring the theoretical concept of collaborative dynamic capabilities, this book illustrates how service innovation can be achieved in an era of technological convergence. Focusing on e-healthcare systems within hospitals and private businesses, the author provides detailed case studies and answers topical questions about generating service innovation across different industries. Making a new and thought-provoking contribution to research on innovation and technology management, this useful book engages with theory and provides applicable solutions for practitioners to implement in the future.

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.