Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.
In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions.
With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing.
In the end, it's all about how you engage and serve your customers and potential customers.
As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy
In "How To Become A Rock Star Chef," legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.

This book introduces blockchain technology applications in supply chains. Blockchain is a relatively new tool, nevertheless, there have been considerable advances over the last five years, and blockchain is now poised to revolutionize the conventional supply chains with the offering of accountability and quality to the wider complex supply networks. Based on literature reviews and original research, this book serves as an essential introduction to blockchain and its applications in supply chain. The unique features of the book are empirical studies to demonstrate the application of blockchain technology in food, healthcare, manufacturing, transportation and retail sectors. Each chapter includes research framework and open research questions. Simple narration of concept and detailed insights from primary research information. Use case narrative will provoke the readers to demystify the myths in application of concepts in the supply chain . Overall, the book demystifies blockchain technology, reviews evolution and outlines its future applications by blending contents to meet the expectations of both academic and practice community.

The book examines a wide range of issues that characterize the current IT based innovation trends in organisations. It contains a collection of research papers focusing on themes of growing interest in the field of Information System, Organization Studies, and Management. The book offers a multi-disciplinary view on Information Systems aiming to disseminate academic knowledge. It might be particularly relevant to IT practitioners such as information systems managers, business managers and IT consultants. The volume is divided into XIV sections, each one focusing on a specific theme. A preface written by Joey George, president of the Association for Information Systems opens the text. The content of each section is based on a selection of the best papers (original double blind peer reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which has been held in Naples, Italy, on October 2010.

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on "hard" skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a "nice to have" in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get "better" at being self-aware, curious, or empathetic-or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the "half" is-that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own "halves" and offers insight on how to strengthen them. Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

'In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution' Jack Ma, Executive Chairman, Alibaba Group Holding, People's Republic of China 'It's no secret that technologies are reshaping the world's economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere' Andrew McAfee, Co-Founder, MIT Initiative on the Digital Economy, MIT, USA We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all. 'The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change' Eric Schmidt, Technical Advisor, Alphabet, USA

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

Trading floors in the 60s and 70s involved hundreds of people shouting bids and offers in multi-coloured jackets standing next to each other in different pits, gesticulating with their hands. The decibel levels were extremely high, so high that traders who traded every day had hearing problems later in life. In 1980, the first widely used electronic trading exchange was established.On September 1, 1969, the California Commodity Advisory Research Project (CCARP) was formed and housed at UC Berkeley. The project's first aim was to examine the feasibility of an electronic, for-profit exchange. At the time, there were only 12 exchanges worldwide, and none were for-profit - or electronic. Read first-hand from Richard Sandor, the project director and how CCARP was 20 years too early for the financial world.

Provides readers with a listing of some of the most useful business and industry information sources available freely on the Internet Covers: sources of useful free business and industry information, sections on different industrial sectors, business information portals. Looks at things from the point of view of people doing business in the United Kingdom and also from the perspective of UK exporters with alphabetical listing of organisations, information providers, subject index and glossary.

This book is for everyone who needs to write copy that sells - including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming "salesy" can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

As the growth in teleworking, 'virtual teams', and 'virtual enterprises' has shown, the economic landscape is increasingly characterized by an ability to work across spatial and organizational boundaries. Only with this re-design of working methods and business processes can the promise of the digital age be delivered.

This book draws upon an international, multi-disciplinary team of editors and contributors and presents the most recent academic research on the subject.


Related link: http://www.routledge.com/titles/ebwr

The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balancing, system management, and others. As such, it can be a daunting task to try to comprehend these systems. Application Servers for E-Business helps you understand the use of application servers in e-business. The book presents a comprehensive overview of the technologies related to application servers in their facilitation of E-business. These technologies include CORBA, Java, Enterprise Java Beans, Java 2, web servers, and legacy systems. It explores the role these servers play in the modern enterprise IT infrastructure and the environment in which they operate. The material also includes implementation considerations for application servers, including security, scalability, load balancing, and fault tolerance.

Chapter one provides an overview of application servers, the evolution of computing that took us from hierarchical, mainframe-centric environments to the web model of computing, and the rationale for E-commerce and E-business. Chapters two through five cover specific technologies, from web browsers and servers to applets and servlets. Chapter three provides an overview of Java technologies, and chapter four covers CORBA. Chapter five discusses application servers in detail. Since application servers are increasingly supporting the key mission-critical processes of an enterprise, it is critical that organizations deploying them build in "enterprise-class" facilities for security, scalability, load balancing, fault tolerance, and management. Chapter six discusses these deployment design issues. The book concludes with chapter seven, a chapter that presents several examples of the advantages of application servers in large enterprises. It also presents two case studies that illustrate the decision process, and an overview of seventeen application servers. The chapters are organized in a straightforward manner, with section and subsections clearly indicated so that they can be easily skimmed. The comprehensive coverage offered in this book makes it an ideal reference for IT management and staff responsible for specifying, designing, evaluating, and implementing electronic commerce solutions.

As e-business grows around the world, there is an increased need for resources that assist in the understanding of the key aspects and implications related to these technologies. The research that is being done now will be the cornerstone of not only e-business, but business in general for years to come. Transformations in E-Business Technologies and Commerce: Emerging Impacts is both a snapshot of e-business as it is today and a window into the many developments already underway. In some cases, it is a forecast of areas yet to be developed. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this book, lifestyle entrepreneurship expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9-5 job they hate for an online business they love. This guide explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer lifestyle compromises that corporate "success" requires. In Click Millionaires, you will learn how to: find a lucrative niche on the Internet that matches your interests and skills; choose an online business model: from blogs, online communities, digital delivery, online services, affiliate marketing and even physical products; position yourself as an expert; build your audience; design the lifestyle you want; and balance passion and profits to realize their personal definition of success. Featuring stories of dozens of "regular folks" who have reinvented themselves as "Click Millionaires", this inspiring and practical guide shows you how to stop dreaming of a better life and start living it!

This guide examines the use of technology for sharing information, both within an organisation, and between companies and their clients and customers. It looks in particular at the use of push/ pull technologies for delivering current awareness services. The guide also discusses the pros and cons of the technology, particularly information overload, and suggests a number of ways of minimising the problems. The guide contains a useful list of books, reports, journals and other information sources. Contents: Introduction; Intranets; Extranets; Groupware; Case studies; Push/pull technologies; Information overload; Key players; Useful information sources; References; Further reading.