The new edition of the bestselling book for real estate agents,
loan officers, SaaS and small businesses. In this revision, The
Conversion Code: A Step-by-Step Guide to Marketing and Sales that
Will Grow Your Business Faster, Second Edition, digital marketing
and lead conversion expert Chris Smith delivers the ultimate
exploration of the marketing and advertising tactics that are
successfully generating higher quality leads that are easier for
salespeople to convert. Smith researches and tests the latest and
most popular platforms, including TikTok, YouTube and Instagram,
while also studying the most effective sales techniques, tools, and
scripts. In this book, you'll learn to: Increase your lead
conversion rate, reduce your cost per lead and improve your overall
ROI from marketing and sales Generate an endless supply of
high-quality leads from social media that are easy to convert into
closed sales Stop chasing leads and start attracting clients with
amazing marketing and clever ads Adapt to the consumer privacy
changes that have made targeting ads and getting leads to answer
the phone harder than ever Differentiate your brand in a way that
positions you as the authority and gets people contacting you who
are already sold An invaluable reference and easy to follow guide
for real estate agents, loan officers, SaaS and small
businessescompeting in the hyper-competitive online environment.
The Conversion Code, Second Edition, is also a fantastic resource
for sales leaders, marketing managers, business owners and anyone
else with a team who is responsible for growing revenue.
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