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Lifestyle Brands - A Guide to Aspirational Marketing (Paperback, 1st ed. 2013) Loot Price: R1,408
Discovery Miles 14 080
Repayment Terms: R132 pm x 12*
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Lifestyle Brands - A Guide to Aspirational Marketing (Paperback, 1st ed. 2013): S. Saviolo, A. Marazza

Lifestyle Brands - A Guide to Aspirational Marketing (Paperback, 1st ed. 2013)

S. Saviolo, A. Marazza

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Loot Price R1,408 Discovery Miles 14 080 | Repayment Terms: R132 pm x 12*

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2012
First published: 2013
Authors: S. Saviolo • A. Marazza
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 141
Edition: 1st ed. 2013
ISBN-13: 978-1-349-44907-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-44907-5
Barcode: 9781349449071

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