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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Paperback, 1st ed. 2012) Loot Price: R2,765
Discovery Miles 27 650
Repayment Terms: R259 pm x 12*
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Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Paperback, 1st ed. 2012): D. Padua

Trust, Social Relations and Engagement - Understanding Customer Behaviour on the Web (Paperback, 1st ed. 2012)

D. Padua

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Loot Price R2,765 Discovery Miles 27 650 | Repayment Terms: R259 pm x 12*

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2012
First published: 2012
Authors: D. Padua
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 231
Edition: 1st ed. 2012
ISBN-13: 978-1-349-35154-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-349-35154-7
Barcode: 9781349351541

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