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Books > Business & Economics > Business & management > E-commerce
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Smart Retailing - Technologies and Strategies (Hardcover, 1st ed. 2019)
Loot Price: R1,811
Discovery Miles 18 110
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Smart Retailing - Technologies and Strategies (Hardcover, 1st ed. 2019)
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By providing a comprehensive theoretical framework, this book aims
to map the most relevant technologies that have the potential to
reshape the retail industry. The authors demonstrate how technology
is pushing innovation, and examine how smart technologies can be
fruitfully applied both in-store and through digital channels. The
aim of the book is to synthesise theory and practice, and provide a
richer understanding of new digital opportunities offered by the
'smart' experience. An accessible resource for researchers who want
to understand this phenomenon as part of their expertise in digital
marketing and e-commerce, Smart Retailing also provides insights
for practitioners who are experiencing the dramatic effects of new
technologies on their retail strategies.
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