Smart Retailing - Technologies and Strategies (Hardcover, 1st ed. 2019)

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	March 2019
First published:	2019
Authors:	Eleonora Pantano • Charles Dennis
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	109
Edition:	1st ed. 2019
ISBN-13:	978-3-03-012607-0
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	3-03-012607-2
Barcode:	9783030126070

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