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Wine Brands - Success Strategies for New Markets, New Consumers and New Trends (Paperback, 1st ed. 2008) Loot Price: R1,382
Discovery Miles 13 820
Repayment Terms: R130 pm x 12*
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Wine Brands - Success Strategies for New Markets, New Consumers and New Trends (Paperback, 1st ed. 2008): E. Resnick

Wine Brands - Success Strategies for New Markets, New Consumers and New Trends (Paperback, 1st ed. 2008)

E. Resnick

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Loot Price R1,382 Discovery Miles 13 820 | Repayment Terms: R130 pm x 12*

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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2015
First published: 2008
Authors: E. Resnick
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 184
Edition: 1st ed. 2008
ISBN-13: 978-1-349-36372-8
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-36372-3
Barcode: 9781349363728

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