Advances in National Brand and Private Label Marketing - Second International Conference, 2015 (Paperback, 2015 ed.)

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	June 2015
First published:	2015
Editors:	Francisco J. Martinez-Lopez • Juan Carlos Gazquez-Abad • Raj Sethuraman
Dimensions:	235 x 155 x 12mm (L x W x T)
Format:	Paperback
Pages:	211
Edition:	2015 ed.
ISBN-13:	978-3-319-20181-8
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-20181-6
Barcode:	9783319201818

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