|
Books > Business & Economics > Business & management > E-commerce
|
Buy Now
Advances in National Brand and Private Label Marketing - Second International Conference, 2015 (Paperback, 2015 ed.)
Loot Price: R2,999
Discovery Miles 29 990
|
|
|
Advances in National Brand and Private Label Marketing - Second International Conference, 2015 (Paperback, 2015 ed.)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
|
This book presents the latest research and recent studies in the
field of national brand and private label marketing. It covers a
wide range of topics, including retailing, marketing, general
business, psychology, economics and statistics. It addresses
diverse areas of application, such as brand naming and packaging
decisions, price elasticity, positioning, branding, consumer
motivation, online communities, economic crisis, strategies in
growth and mature private labels. The contributions are organized
according to the following themes: consumer behaviour, strategic
decisions, branding, market trends and theoretical research. The
book presents a collection of original, rigorous and relevant
contributions from the 2015 National Brands and Private Label
Marketing conference in Barcelona.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
