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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Disruptive Business - Desire, Innovation and the Re-design of Business (Hardcover, New Ed)
Loot Price: R3,984
Discovery Miles 39 840
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Disruptive Business - Desire, Innovation and the Re-design of Business (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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Disruptive Business is a provocative and insightful redefinition of
innovation as an outcome of human behaviour, a dynamic in constant
change requiring the shaping of new responses in business and the
economy. Alexander Manu believes that organizations must treat
innovation not as a process to be managed but as an outcome that
changes people's lives. In Disruptive Business he explains how
innovation is the moment when human behaviour is changed by a
particular invention, discovery or event. This position challenges
the current understanding of innovation, as well as the current
ecology in which innovation operates in organizations: its
management, methods, tools, language, focus and metrics. The
challenge extends to some of the labels currently applied to
innovation typologies, such as 'disruptive innovation', seen today
as addressing purely the technological side of an invention, rather
than the more complex motivational and behavioural side. Alexander
Manu considers that a disruption is not manifest in the moment a
new technology is introduced. The disruption is the human being and
manifest only when human motivation embraces the technology and
uses it to modify and improve everyday life. Our acceptance and
appropriation of new technologies creates the business disruption.
Manu makes the case that successful innovation outcomes are answers
to conscious or subconscious goals residing in human motivation,
and motivation starts in desire. This position is consistent with
the history of innovations that have changed, improved and reshaped
human life, and also consistent with their roots and ethos. Humans
are a 'perpetually wanting animal', bound to desire, to seek media
for a better self and to need innovation. In this dynamic,
innovation is the constant and business is the variable. The role
of business is to create the tools, objects and services through
which people can manifest what they want and who they are. The book
provides a new perspective of current behavioural disruptions which
are relevant to the continuity of business, as well as a set of
practical methodologies for business design, aimed at creating
innovation outcomes of value to users.
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