0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > E-commerce

Buy Now

Developing Digital Marketing - Relationship Perspectives (Hardcover) Loot Price: R2,894
Discovery Miles 28 940
Developing Digital Marketing - Relationship Perspectives (Hardcover): Park Thaichon, Vanessa Ratten

Developing Digital Marketing - Relationship Perspectives (Hardcover)

Park Thaichon, Vanessa Ratten

 (sign in to rate)
Loot Price R2,894 Discovery Miles 28 940 | Repayment Terms: R271 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions. Themes explored throughout the book include: * Service Encounters via Social Media and Customer Relationships * Digital and Organizational Storytelling * Artificial Intelligence and Customer Experience * Sustainability Project Partnerships As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Release date: June 2021
First published: 2021
Editors: Park Thaichon • Vanessa Ratten
Dimensions: 229 x 152 x 17mm (L x W x T)
Format: Hardcover
Pages: 224
ISBN-13: 978-1-80071-349-9
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-80071-349-5
Barcode: 9781800713499

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners