The change from old to new technologies has fundamentally changed
the relationship between the consumer and the firm. This book is at
the frontier of behavioural research into how these new commercial
realities are borne out in practice, examining the adoption of
e-commerce by small firms and the transactional phenomenon that
entails access to the Internet. In analyzing the process of
e-commerce adoption and why e-commerce actors behave as they do,
its coverage includes the adoption of information and communication
technologies (ICT) by small firms; the use of ICT applications to
support marketing and sales transactions; and the factors that
influence consumers' online purchasing decisions.
General
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