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Books > Business & Economics > Business & management > E-commerce
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Exploring Omnichannel Retailing - Common Expectations and Diverse Realities (Hardcover, 1st ed. 2019)
Loot Price: R4,261
Discovery Miles 42 610
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Exploring Omnichannel Retailing - Common Expectations and Diverse Realities (Hardcover, 1st ed. 2019)
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This book compiles the current state of knowledge on omnichannel
retailing, a new concept in which all sales and interaction
channels are considered together, and which aims to deliver a
seamless customer experience regardless of the channel. It
highlights case studies and examples related to each of the many
barriers to an omnichannel approach, demonstrating not just success
stories, but also failures. While omnichannel has already been
recognized as an emerging retail trend, the articles in this book
fill an important gap in research on the topic. Providing readers
with essential insights on the omnichannel strategy and its
implementation, the book will also stimulate academic discussion on
this emerging trend.
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