Exploring Omnichannel Retailing - Common Expectations and Diverse Realities (Hardcover, 1st ed. 2019)

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	December 2018
First published:	2019
Editors:	Wojciech Piotrowicz • Richard Cuthbertson
Dimensions:	235 x 155 x 24mm (L x W x T)
Format:	Hardcover
Pages:	288
Edition:	1st ed. 2019
ISBN-13:	978-3-319-98272-4
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-319-98272-9
Barcode:	9783319982724

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