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Promotions > Loadshedding > Books > Business
The world is changing. It's time for a new financial playbook.
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media. In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales. In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: they mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world? In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
Tony Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this new book, he teams up with Christopher Zook, a renowned financial investor who draws from thirty years of experience to round out the trilogy of #1 New York Times bestselling financial books. Together they reveal how, for decades, trillions of dollars of smart money – think of large institutions, sovereign wealth funds, individuals with ultra-high-net worth – have been making outsized returns using alternative investments in private equity, private credit, private real estate, energy and venture capital. Until recently, the vast majority of investors – those of us without insider access or eye-popping checkbooks – have been locked out of these exciting, high-yield opportunities. But there is a change underway. Alternative investments are coming to the masses, and investors need to know how to navigate their options, assess the merits of these opportunities, and determine how to best take advantage of this massive trend. In The Holy Grain of Investing, you’ll discover:
The market is changing, and the conventional wisdom no longer applies. Are you ready to add some fuel to your financial fire? No matter your wealth, your experience, your job, or your age, The Holy Grail of Investing will teach you everything you need to know to unleash the financial power of alternative investments.
A history of the world through 12 shipwrecks, from ancient Rome to WW2, by world renowned underwater archaeologist David Gibbins. From a Bronze Age ship built during the age of Queen Nefertiti and filled with ancient treasures, a Viking warship made for King Cnut himself, Henry VIII's spectacular Mary Rose and the golden age of the Tudor court, to the exploration of the Arctic, the tragic story of HMS Terror and tales of bravery and endurance aboard HMS Gairsoppa in World War Two, these are the stories of some of the greatest underwater discoveries of all time. A rich and exciting narrative, this is not just the story of those ships and the people who sailed on them, the cargo and treasure they carried and their tragic fate. This is also the story of the spread of people, religion and ideas around the world, a story of colonialism and migration which continues today. Drawing on decades of experience excavating shipwrecks around the world, renowned maritime archaeologist David Gibbins reveals the riches beneath the waves and shows us how the treasures found there can be a porthole to the past to tell a new story about the world and its underwater secrets.
A practical, enjoyable and proven manual for leading transformational change - by the award-winning author of No Bullsh*t Leadership. Drawing on an international career of leading successful change programmes, Chris Hirst cuts through the bullsh*t to reveal uncomplicated strategies for transformation - no matter the size of your organisation or the nature of the challenge. Leading change is about:
Most importantly, it's about taking action - and this book will show you how.
From veteran Amazon reporter for The Wall Street Journal, The
Everything War is the first untold, devastating exposé of Amazon's
endless strategic greed, its pursuit of total domination, by any means
necessary, and the growing efforts to stop it.
If we do what is right, everything else will follow: happiness,
success, meaning, reputation, love. This is central to Stoic wisdom.
The path isn't always easy, but it is essential, and the alternative -
taking the easy route - leads only to cowardice and folly.
An engaging look at the ways economic thinking can help us understand how sports work both on and off the field. Are ticket scalpers good for teams? Should parents push their kids to excel at sports? Why do Koreans dominate women’s golf, while Kenyans and Ethiopians dominate marathon racing? Why would Michael Jordan, the greatest player in basketball, pass to Steve Kerr for the game-winning shot? Paul Oyer shows the many ways economics permeates the world of sports. His topics range from the business of sport to how great athletes use economic thinking to outsmart their opponents to why the world’s greatest sports powerhouse (at least per capita) is not America or China but the principality of Liechtenstein. Economics explains why some sports cannot stop the use of performance-enhancing drugs while others can, why hundred-million-dollar player contracts are guaranteed in baseball but not in football, how one man was able to set the world of sports betting on its ear—and why it will probably never happen again. This book is an entertaining guide to how a bit of economics can make you a better athlete and a more informed fan.
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