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Global Airlines - Competition in a transnational industry (Paperback, 3rd edition)
Loot Price: R1,649
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Global Airlines - Competition in a transnational industry (Paperback, 3rd edition)
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Global Airlines: Competition in a Transnational Industry presents
an overview of the changing scene in air transport covering current
issues such as security, no frills airlines, 'open skies'
agreements, the outcome of the recent downturn in economic activity
and the emergence of transnational airlines, and takes a forward
looking view of these challenges for the industry.
Since the publication of the second edition in 1999 major changes
have occurred in the industry. The 'rules of the game' in air
transport are now beginning to change; and it is time to take the
story forward. This third edition contains nine new chapters and
tackles the following issues amongst others:
* Security: The tragic events of 11 September 2001, followed by the
war in Iraq, and the resultant heightened tensions over security
and passenger safety.
* Financial instability: the cyclical downturn in economic activity
has led some airlines to the verge of bankruptcy. Even some large
well-established carriers are not immune from this. How can the
industry look to survive?
* Attaining global reach: implications of transborder mergers, open
skies agreements and the transatlantic Common Aviation area. Can
full globalisation ever be reached?
* Low-cost carriers and e-commerce: as both increase, how much the
industry re-structure and deal with issues associated with
increased passenger traffic and decreased labour
requirements?
* Airport capacity: Air traffic is estimated to grow at a long-term
average annual rate of 5 per cent per annum. But many airports in
many parts of the world are already reaching their capacity limits.
How can this be overcome and are the environmental implications?
Usingup to date data and case studies from major international
airlines such as United Airlines, British Airways, and Qantas
amongst many others, Global Airlines provides a comprehensive
insight into today's global airline industry.
* Addresses the critical issues in the development of the airline
industry and considers options for airline strategies and
government policies
* Updated to reflect recent developments including security issues,
no frills airlines, 'open skies' agreements and the recent downturn
in economic activity, and what this means for the future of the
industry.
* Facts and theories are interwoven throughout the text
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