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Entrepreneurship a South African Perspective (Paperback, 3rd edition)
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Entrepreneurship a South African Perspective (Paperback, 3rd edition)
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Entrepreneurship - a South African perspective provides an overview
of entrepreneurship and important related topics in the field of
entrepreneurship. In addition it is a guide to becoming a
successful entrepreneur. It describes and illustrates new venture
creation within a South African context: the start-up process, the
growth stages and the challenges in the maturity phase of the
business. It provides exercises, activities and numerous case
studies based on the latest research in South Africa. In this third
edition of Entrepreneurship all the chapters have been updated, and
some chapters, including those on corporate entrepreneurship,
e-business and the resource requirements of legal and related
aspects, have been substantially revised. To provide a more
practical context, profiles of typical entrepreneurs are also
included. Contents include the following: Seeing, locating,
measuring and opening the window of opportunity; Developing the
business plan; Determining the resources required; Fair trade,
competition and consumer protection; The role of national
government in developing and enabling the small business
environment; Controlling and planning for growth; Key issues of
business success or failure; E-commerce opportunities; Corporate
entrepreneurship in South Africa. Entrepreneurship is aimed at
undergraduate students at all higher education institutions in
South Africa, as well as managers, management consultants and
trainees, developers and presenters of in-house business courses.
General
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