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Retail Buying - Pearson New International Edition (Paperback, 9th edition)
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Retail Buying - Pearson New International Edition (Paperback, 9th edition)
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For courses in Retail Buying, Retail Merchandising and Fashion
Merchandising. Retail Buying, Ninth Edition, is known for its clear
depiction of retail buying, reflecting what buyers face every day
in their pursuit of excellence. Focusing on the changes in today's
market, the book addresses topics such as diverse ethnicities and
the nuances of purchasing abroad. Contemporary market
considerations are highlighted throughout, including chapters on
buying for discount operations, using the Internet for product
procurement, and methods of analyzing customer demand. With a host
of end-of-chapter materials and visual aids, this book continues
its tradition of effectively preparing students for their role as
professional retail buyers.
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