Optimizing Digital Strategy - How to Make Informed, Tactical Decisions that Deliver Growth (Hardcover)

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	December 2018
First published:	2019
Authors:	Christopher Bones • James Hammersley • Nick Shaw
Dimensions:	240 x 264 x 22mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	248
ISBN-13:	978-0-7494-8781-2
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General Promotions
LSN:	0-7494-8781-X
Barcode:	9780749487812

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!