Technological advances allow libraries to more readily serve
patrons' needs. But how can a librarian effectively communicate
what services libraries offer? Marketing and Promoting Electronic
Resources: Creating the E-Buzz! explains the foundations of
marketing and promotion, focusing on practical and creative
techniques that have worked in academic, public, and special
libraries. Respected authorities from various libraries offer their
insights and advice for effective marketing strategies for
electronic resources such as e-serials, databases, and e-books,
helping library patrons to better understand the resources now
available to them. This book provides librarians with practical
suggestions on how to best let their patrons know about the
available e-resources and instruct them on how to use them
effectively. Librarians in any type of library setting, even if
previously unschooled in marketing campaigns, can find fresh ideas
to apply in their own setting. This invaluable tool discusses in
detail how to develop a marketing plan, create and finance a
promotional campaign, and how to use new technologies to reach out
to your library patrons in the most effective way to promote your
e-resources. This material was published as a special issue of The
Serials Librarian.
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