Cybermarketing - How to use the Internet to market your goods and services (Paperback, 2nd edition)

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.
This new edition both follows on the success of and adds significantly to the first edition by:
* Increasing the up to date case material
* Having a live Internet site to support the book
* Adding a collection of key URLs for market research purposes
* Adding a new section on marketing information systems
* More coverage on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.
This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
Thorough revision based on successful 1st edition
Written by an author team who have advised some of the world's largest companies and consultancies on net strategy

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	August 2000
First published:	2000
Authors:	Pauline Bickerton • Matthew Bickerton • Upkar Pardesi
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Paperback
Pages:	372
Edition:	2nd edition
ISBN-13:	978-0-7506-4704-5
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7506-4704-3
Barcode:	9780750647045

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