'Cybermarketing' is a no-nonsense structured guide to using the
Internet for marketing and is essential reading for all marketers
and managers who need to know how to use the Internet to promote
and sell their product.
This new edition both follows on the success of and adds
significantly to the first edition by:
* Increasing the up to date case material
* Having a live Internet site to support the book
* Adding a collection of key URLs for market research
purposes
* Adding a new section on marketing information systems
* More coverage on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.
This new edition, confirms 'Cybermarketing' as both the most
comprehensive and accessible guide to the net for marketing
professionals at all levels.
Thorough revision based on successful 1st edition
Written by an author team who have advised some of the world's
largest companies and consultancies on net strategy
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