Companies invest in e-business and its supporting technology for
their e-business initiatives. E-business applications such as
supply chain management and customer relationship management
improve transaction efficiency and scope economies as well as
promoting new product and service offerings and close customer
relationships. However, it is difficult for companies to capture
these benefits as economic value or profits. Many companies
launching e-businesses have not been successful at creating
economic value. To justify continued expenditures, it may be
necessary for IT managers to move beyond simply demonstrating the
benefits of technology and objectively demonstrate the increase in
economic value these technologies can produce. To create value from
e-business, companies may have to develop appropriate strategies or
unique value propositions to complement their e-business
investments. This book presents a group of studies that yield
significant new insights into the creation of e-business value.
General
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