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Books > Business & Economics > Business & management > E-commerce
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Myths of Social Media - Dispel the Misconceptions and Master Social Media (Hardcover, 2nd Revised edition)
Loot Price: R1,171
Discovery Miles 11 710
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Myths of Social Media - Dispel the Misconceptions and Master Social Media (Hardcover, 2nd Revised edition)
Series: Business Myths
Expected to ship within 12 - 17 working days
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Everyone knows that social media is free, millennials are all adept
social media experts, that businesses always have to be available
24/7 and ultimately none of it really matters, as the digital space
is full of fake news and online messaging is seen as inauthentic.
Don't they? The use of social media as a business tool is dominated
by falsehoods, fictions and fabrications. In Myths of Social Media,
digital consultant Michelle Carvill and workplace psychologist Ian
MacRae dismiss many of the most keenly-held misconceptions and
instead, present the reality of social media best practice. Using
helpful and instructive, sometimes entertaining and occasionally
eye-watering examples of what you should and should not do, Myths
of Social Media debunks the most commonly held myths and shows you
how to use social media effectively for work and at work. About the
Business Myths series... The Business Myths series tackles the
falsehoods that pervade the business world. From leadership and
management to social media, strategy and the workplace, these
accessible books overturn out-of-date assumptions, skewer
stereotypes and put oft-repeated slogans to the test. Entertaining
and rigorously researched, these books will equip you with the
insight and no-nonsense wisdom you need to succeed.
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