Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Computing & IT > Computer communications & networking

Buy Now

Social Customer Relationship Management - Fundamentals, Applications, Technologies (Hardcover, 1st ed. 2020) Loot Price: R1,890

Discovery Miles 18 900

Repayment Terms: R177 pm x 12*

Add to cart

Social Customer Relationship Management - Fundamentals, Applications, Technologies (Hardcover, 1st ed. 2020): Rainer Alt, Olaf...

Social Customer Relationship Management - Fundamentals, Applications, Technologies (Hardcover, 1st ed. 2020)

Rainer Alt, Olaf Reinhold

Series: Management for Professionals

(sign in to rate)

Loot Price R1,890 Discovery Miles 18 900 | Repayment Terms: R177 pm x 12*

Expected to ship within 10 - 15 working days

Description
Details
Customer Reviews

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	September 2019
First published:	2020
Authors:	Rainer Alt • Olaf Reinhold
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	115
Edition:	1st ed. 2020
ISBN-13:	978-3-03-023342-6
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer software packages > General Books > Computing & IT > Computer communications & networking > General Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-03-023342-1
Barcode:	9783030233426