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Books > Computing & IT > Computer communications & networking
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Social Customer Relationship Management - Fundamentals, Applications, Technologies (Hardcover, 1st ed. 2020)
Loot Price: R1,829
Discovery Miles 18 290
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Social Customer Relationship Management - Fundamentals, Applications, Technologies (Hardcover, 1st ed. 2020)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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Social media has received considerable attention, and many
potential benefits, as well as concerns, are now being discussed.
This book explores how social media can successfully support
business processes in marketing, sales and service in the context
of customer relationship management (CRM). It presents the
fundamentals of Social CRM and shows how small and large companies
alike have implemented it. In turn, the book presents analytic and
operational software tools that offer features for enhancing and
streamlining interactions with customers. The book concludes with
an overview of essential design areas that businesses need to bear
in mind when introducing social media into their CRM strategies. In
this regard, it also points out key success factors, limitations,
and data protection aspects.
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