Social Customer Relationship Management - Fundamentals, Applications, Technologies (Hardcover, 1st ed. 2020)

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	September 2019
First published:	2020
Authors:	Rainer Alt • Olaf Reinhold
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	115
Edition:	1st ed. 2020
ISBN-13:	978-3-03-023342-6
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer software packages > General Books > Computing & IT > Computer communications & networking > General Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	3-03-023342-1
Barcode:	9783030233426

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