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How to Measure Digital Marketing - Metrics for Assessing Impact and Designing Success (Hardcover) Loot Price: R2,064
Discovery Miles 20 640
Repayment Terms: R193 pm x 12*
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How to Measure Digital Marketing - Metrics for Assessing Impact and Designing Success (Hardcover): L. Flores

How to Measure Digital Marketing - Metrics for Assessing Impact and Designing Success (Hardcover)

L. Flores

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Loot Price R2,064 Discovery Miles 20 640 | Repayment Terms: R193 pm x 12*

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Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on investment debate continues.
"How to Measure Digital Marketing" explains how to assess the success of a digital marketing campaign by demonstrating what the digital marketing metrics are as well as how to measure and use them. Beyond the basics, it provides a practical framework for achieving marketing, media and advertising objectives. This insightful and in-depth book also features interviews with experts and real-life case studies to help marketers navigate the digital world and to better understand and demonstrate the value of digital marketing.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2013
First published: 2014
Authors: L. Flores
Dimensions: 229 x 152 x 22mm (L x W x T)
Format: Hardcover
Pages: 255
ISBN-13: 978-1-137-34068-9
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-137-34068-1
Barcode: 9781137340689

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