Digital marketing has become a necessity for almost all companies
and organizations across the globe. However, few companies measure
the effectiveness of their campaigns and so the return on
investment debate continues.
"How to Measure Digital Marketing" explains how to assess the
success of a digital marketing campaign by demonstrating what the
digital marketing metrics are as well as how to measure and use
them. Beyond the basics, it provides a practical framework for
achieving marketing, media and advertising objectives. This
insightful and in-depth book also features interviews with experts
and real-life case studies to help marketers navigate the digital
world and to better understand and demonstrate the value of digital
marketing.
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