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Books > Business & Economics > Business & management > E-commerce
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Strategies in E-Business - Positioning and Social Networking in Online Markets (Hardcover, 2014 ed.)
Loot Price: R3,467
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Strategies in E-Business - Positioning and Social Networking in Online Markets (Hardcover, 2014 ed.)
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In this volume, the authors apply insights from a variety of
perspectives to explore the alignment among strategy, organization
design, process and human resource management, and e-business
practices on developing successful social networking programs-with
particular regard to applying such initiatives against the backdrop
of the global financial crisis and challenges to traditional
business models. Showcasing in-depth case studies, the authors
present emerging approaches to analyze the impact of investment in
social networking sites, aligning internal resources, and measuring
effects on positioning, branding, and new business creation. The
fact that a growing proportion of the world population has a
relationship with social networking sites could prove very valuable
for companies. The question is whether this represents a business
opportunity, whether companies know how to make the most of it and
if they will make the necessary efforts to adapt to these new
platforms. In the modern world, social networking sites have
enormous potential for large as well as small and medium-sized
enterprises (SMEs); most companies are aware of the need for a
presence on social networking sites, but at present their
e-business strategies are part of their medium and long-term
strategic planning and only a small percentage have been put into
practice. In short, this book attempts to answer the following
questions: Is there a business opportunity for companies on social
networking sites? Do they know how to make the most of it? Are they
willing to make the necessary effort to adapt? Can e-business
strategies contribute to company creation and the success of
already existing businesses? And if so, how?
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