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Lifestyle Brands - A Guide to Aspirational Marketing (Hardcover) Loot Price: R2,118
Discovery Miles 21 180
Repayment Terms: R198 pm x 12*
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Lifestyle Brands - A Guide to Aspirational Marketing (Hardcover): S. Saviolo, A. Marazza

Lifestyle Brands - A Guide to Aspirational Marketing (Hardcover)

S. Saviolo, A. Marazza

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Loot Price R2,118 Discovery Miles 21 180 | Repayment Terms: R198 pm x 12*

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What do brands like Apple, Diesel, Abercrombie & Fitch, and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of lifestyle brands that inspire, guide, and motivate beyond product benefits alone.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2012
First published: 2013
Authors: S. Saviolo • A. Marazza
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Hardcover
Pages: 141
ISBN-13: 978-1-137-28592-8
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-137-28592-3
Barcode: 9781137285928

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